Item description for The Inside Advantage, 4-CD Set: The Strategy that Unlocks the Hidden Growth in Your Business by Robert H. Bloom...
The Inside Advantage reflects Robert Bloom's 45 years of experience in growing businesses and brands of every size and type. He has discovered that every enterprise has at least one strategic asset that can form the foundation for future growth. Now, he is making his strategy available to all people who know their craft but don't know how to craft a growth strategy.
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Release Date Jul 25, 2008
Publisher American Media International
ISBN 1933309768 ISBN13 9781933309767
Availability 0 units.
More About Robert H. Bloom
Robert H. Bloom is a widely respected authority on business growth and author of The Inside Advantage: The Strategy That Unlocks the Hidden Growth in Your Business (McGraw-Hill, 2007). Bloom advises firms of every type and size on their growth strategies. As U.S. Chairman and CEO of Publicis Worldwide, the centerpiece of the $4.6 billion global marketing services company, he helped craft and implement the growth strategies of some of the world's largest brands, including BMW, L'Oreal, Nestle, Southwest Airlines, and T-Mobile.