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Concise Encyclopedia of Church And Religious Organization Marketing [Paperback]

By Robert E. Stevens (Author), David Loudon (Author) & Bruce Wrenn (Author)
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Item description for Concise Encyclopedia of Church And Religious Organization Marketing by Robert E. Stevens, David Loudon & Bruce Wrenn...

Discover the marketing basics to draw new members--and more funds--to your church Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization.As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today's world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing.The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysis--Strengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.

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Item Specifications...

Studio: Routledge
Pages   176
Est. Packaging Dimensions:   Length: 8.38" Width: 6.14" Height: 0.52"
Weight:   0.6 lbs.
Binding  Softcover
Release Date   Jan 18, 2006
Publisher   Routledge
ISBN  0789018780  
ISBN13  9780789018786  

Availability  0 units.

More About Robert E. Stevens, David Loudon & Bruce Wrenn

Register your artisan biography and upload your photo! Robert E. Stevens was born in 1942 and has an academic affiliation as follows - Southeastern Oklahoma State University, USA.

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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Industries & Professions > Nonprofit Organizations & Charities
3Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
4Books > Subjects > Business & Investing > Marketing & Sales > Marketing
5Books > Subjects > Business & Investing > Marketing & Sales > Sales & Selling > Management
6Books > Subjects > Reference > Encyclopedias > Business
7Books > Subjects > Reference > Encyclopedias > Religion
8Books > Subjects > Religion & Spirituality > Christianity > Clergy > Church Administration

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