Newsletter   Secure Checkout   Shopping Cart (0 Items)  
Search:    Welcome Guest! Save up to 30-40% on most items with our awesome everyday discounts!

Basics Advertising: Copywriting (Basics Advertising) [Paperback]

Our Price $ 20.97  
Retail Value $ 29.95  
You Save $ 8.99  (30%)  
Item Number 238877  
Buy New $20.97
Out Of Stock!
Currently Out Of Stock
Currently unavailable...

Item description for Basics Advertising: Copywriting (Basics Advertising) by Rob Bowdery...

Learn the art of conceptual copywriting from a master

* Concentrates on the copywriter-client relationship

* Includes exercises and case studies of some of the best ad campaigns from around the world


Basics Advertising: Copywriting" explores the act of copywriting and the role of the copywriter in the advertising process. Focusing on the need to think both verbally and visually, author Rob Bowdery reveals the secrets of conceptual copywriting and explains how images are conveyed most effectively with a combination of words and images. Topics include how to generate ideas, improve language skills, and create compelling copy. A gallery of advertisements from around the world offers a round-up of the best and brightest, highlighting the increasing dominance of English as the international language of commerce and marketing. How zen is this? Copy to sell copywriting!

Promise Angels is dedicated to bringing you great books at great prices. Whether you read for entertainment, to learn, or for literacy - you will find what you want at!

Item Specifications...

Pages   175
Est. Packaging Dimensions:   Length: 0.5" Width: 6.25" Height: 9"
Weight:   1.15 lbs.
Binding  Softcover
Release Date   Jun 10, 2008
Publisher   AVA Publishing
ISBN  294037368X  
ISBN13  9782940373680  

Availability  0 units.

More About Rob Bowdery

Register your artisan biography and upload your photo! Rob Bowdery runs his own conceptual copywriting firm, Write Angle Creative Communication. His clients have included Cadbury Schweppes, Hilton Hotels, Microsoft, and many others. He lives in the UK.

Are You The Artisan or Author behind this product?
Improve our customers experience by registering for an Artisan Biography Center Homepage.

Product Categories

1Books > Subjects > Arts & Photography > Graphic Design > Commercial > Advertising
2Books > Subjects > Arts & Photography > Graphic Design > Commercial > Illustration
3Books > Subjects > Business & Investing > General
4Books > Subjects > Business & Investing > Marketing & Sales > Advertising
5Books > Subjects > Law > Intellectual Property > General
6Books > Subjects > Law > Intellectual Property > Patent, Trademark & Copyright

Reviews - What do customers think about Basics Advertising: Copywriting (Basics Advertising)?

Be the first to write a review about Basics Advertising: Copywriting (Basics Advertising)

Ask A Question or Provide Feedback regarding Basics Advertising: Copywriting (Basics Advertising)

Item Feedback and Product Questions
For immediate assistance call 888.395.0572 during the hours of 10am thru 8pm EST Monday thru Friday and a customer care representative will be happy to help you!

Help us continuously improve our service by reporting your feedback or questions below:

I have a question regarding this product
The information above is incorrect or conflicting
The page has misspellings or incorrect grammar
The page did not load correctly in my browser or created an error.

Email Address:
Anti Spam Question. To combat spammers we require that you answer a simple question.
What color is the sky?
Leave This Blank :
Do Not Change This Text :

Add This Product Widget To Your Website

Looking to add this information to your own website? Then use our Product Widget to allow you to display product information in a frame that is 120 pixels wide by 240 pixels high.

    Copy and paste the following HTML into your website and enjoy!

Order toll-free weekdays 10am thru 10pm EST by phone: 1-888-395-0572 (Lines are closed on holidays & weekends.)
Customer Service | My Account | Track My Orders | Return Policy | Request Free Catalog | Email Newsletter

Gift Certificates
RSS Feeds
About Us
Contact Us
Terms Of Use
Privacy Policy