Item description for Basics Advertising: Copywriting (Basics Advertising) by Rob Bowdery...
Learn the art of conceptual copywriting from a master
* Concentrates on the copywriter-client relationship
* Includes exercises and case studies of some of the best ad campaigns from around the world
Basics Advertising: Copywriting" explores the act of copywriting and the role of the copywriter in the advertising process. Focusing on the need to think both verbally and visually, author Rob Bowdery reveals the secrets of conceptual copywriting and explains how images are conveyed most effectively with a combination of words and images. Topics include how to generate ideas, improve language skills, and create compelling copy. A gallery of advertisements from around the world offers a round-up of the best and brightest, highlighting the increasing dominance of English as the international language of commerce and marketing. How zen is this? Copy to sell copywriting!
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Est. Packaging Dimensions: Length: 0.5" Width: 6.25" Height: 9" Weight: 1.15 lbs.
Release Date Jun 10, 2008
Publisher AVA Publishing
ISBN 294037368X ISBN13 9782940373680
Availability 0 units.
More About Rob Bowdery
Rob Bowdery runs his own conceptual copywriting firm, Write Angle Creative Communication. His clients have included Cadbury Schweppes, Hilton Hotels, Microsoft, and many others. He lives in the UK.