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Obey the Giant: Life in the Image World [Paperback]

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Item description for Obey the Giant: Life in the Image World by Rick Poynor...

In Obey the Giant, design writer Rick Poynor exposes the ambivalent reality beneath the seductive surface of contemporary visual culture. Ranging across design, advertising, photography, publishing and art, these essays challenge received wisdom, dismiss sacred cows and pose challenging questions about key issues and trends - from graphic memes and the poverty of 'cool' to culture jamming, designer sex and death, and the pleasure of imperfection. An inspiring call to action, Obey the Giant shows how designers and image-makers both collude with, and resist, corporate control of the image world.

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Item Specifications...

Pages   224
Est. Packaging Dimensions:   Length: 0.75" Width: 7" Height: 9.25"
Weight:   1.45 lbs.
Binding  Softcover
Release Date   Oct 24, 2007
Publisher   Birkhäuser Basel
ISBN  3764385006  
ISBN13  9783764385002  

Availability  0 units.

More About Rick Poynor

Register your artisan biography and upload your photo! Rick Poynora (TM)s books include Design Without Boundaries, No More Rules: Graphic Design and Postmodernism and Designing Pornotopia. He is a research fellow at the Royal College of Art, London, and lectures internationally on design and visual culture.

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Product Categories

1Books > Architecture
2Books > Subjects > Arts & Photography > Art > Art History > Criticism
3Books > Subjects > Arts & Photography > Art > Art History > General
4Books > Subjects > Arts & Photography > Art > General
5Books > Subjects > Arts & Photography > Graphic Design > Design > General
6Books > Subjects > Arts & Photography > Graphic Design
7Books > Subjects > Nonfiction > Social Sciences > General
8Books > Subjects > Professional & Technical > Architecture > Drawing & Modelling > General
9Books > Subjects > Professional & Technical > Architecture > General
10Books > Subjects > Professional & Technical > Architecture > Reference

Reviews - What do customers think about Obey the Giant: Life in the Image World?

i spy the giant....  Oct 4, 2004
rick poyner has done it again. i think that if you are interested in design and cultural landscape, you will thourougly appreciate this book. you really can't find a better examination of culture meeting design. obey the giant.
RISE AND SHINE  Jun 12, 2002
Rick Poyner chimes in on pop culture throughout this series of essays, which collectively produce a loud, clanging wake-up call. If you are a creative professional or student, you MUST read this book!

Mr. Poyner provides an accessible, but unflinching look at the role of our profession and it's impact on humanity. In this book, the cute, hip, self-referential "Irony" of the last decade is no longer a revelation, and Poyner questions what it means now that "respected" corporations and self-promoting advertisers and designers have co-opted it.

As an instructor of Commuication Design, I have for years preached to my students to "be responsible for every mark that you make" in order to communicate effectively. This little book has fueled that fire for me with it's view of the bigger picture and has forever altered my perception of my role not only as a designer and a consumer, but as a human.


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