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Collaborative Selling: How to Gain the Competitive Advantage in Sales [Paperback]

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Item description for Collaborative Selling: How to Gain the Competitive Advantage in Sales by Rick Barrera...

Based on a dynamic new approach proven in sales training programs in some of the nation's most successful companies, Collaborative Selling delivers a result-driven, six-step communication and problem-solving program that helps you accurately target your market... identify and contact your best prospects, explore and meet their needs and expectations, then work collaboratively to select the solutions that reward you both. This is just a sampling of the powerful techniques you will learn from this book: Create your competitive advantage statement-page 4 Determine how you stack up against your key competitors-pages 5-6 Who are your best, most profitable customers-pages 9-14 Creative direct mail/email copy-pages 31-35 Learn how to adapt your selling style to all four customer buying styles-pages 56-57 Take the listening skills assessment-pages 74-75 Dealing with acceptance and rejection-pages 125-128 The 1-5-15-30 follow-up schedule-pages 148-149 Expanding your business with current customers-pages 167-170 "Collaborative Selling lays out a clear road map for value-added marketing." - Buck Rodgers, Former Vice President of Marketing, IBM Corporation, Author, The IBM Way "Tony and Rick are masters of win-win communications. Their new book will take you above and beyond the competition." - Denis Waitley, Author, The New Dynamics of Winning "Collaborative Selling offers a fresh, new look at the art of selling that focuses on solving customers' problems and meeting your customers' needs." -Dr. Charles Garfield, President, The Charles Garfield Group

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Item Specifications...

Pages   181
Est. Packaging Dimensions:   Length: 8.9" Width: 5.91" Height: 0.55"
Weight:   0.75 lbs.
Binding  Softcover
Release Date   Jul 1, 2006
Publisher   Morgan James Publishing
ISBN  1933596449  
ISBN13  9781933596440  

Availability  0 units.

More About Rick Barrera

Register your artisan biography and upload your photo! Rick Barrera is the president of Rick Barrera and Associates, a consulting company that designs and executes differentiating marketing strategies. An in-demand professional speaker, he is also the coauthor of "Collaborative Selling and Non- Manipulative Selling,"

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Product Categories

1Books > Special Features > New & Used Textbooks > Business & Finance > Marketing
2Books > Subjects > Business & Investing > General
3Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
4Books > Subjects > Business & Investing > Marketing & Sales > Sales & Selling > General
5Books > Subjects > Business & Investing > Marketing & Sales > Sales & Selling > Techniques

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