Item description for Church Marketing 101: Preparing Your Church for Greater Growth by Richard L. Reising...
Overview Church marketing authority Reising demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out.
Publishers Description Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In "ChurchMarketing 101(R)," he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.
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Studio: Baker Books
Est. Packaging Dimensions: Length: 0.5" Width: 6" Height: 8.75" Weight: 0.74 lbs.
Release Date Jan 1, 2006
Publisher Baker Publishing Group
ISBN 0801065925 ISBN13 9780801065927
Availability 0 units.
More About Richard L. Reising
Richard L. Reising is a recognized authority on church marketing and branding. He is founder and president of Artistry Marketing Concepts, an organization based in Dallas, Texas, that helps churches and ministries make wise use of marketing, design, and technology. He has helped hundreds of ministries in the United States and worldwide through speaking engagements and training seminars.
Reviews - What do customers think about Church Marketing 101: Preparing Your Church for Greater Growth?
Okay but no real ideas in it! Mar 12, 2007
If you know anything at all about basic marketing do not bother buying this book as it is just redundant to what you already know. I was looking for true ideas and strategies not run of the mill Marketing 101 info. If you know NOTHING about marketing then not a bad buy but even then do not expect any big inspirations.
very up to date Feb 16, 2007
For those interested in pin-pointing some of the modern trends in successful church venues. This book is insightful. Short of hiring a PR person for the church or ministry, this book is a great directional tool in putting your best foot/face forward for success in working with people/the church as well as the unchurched visitors in the 21st century. Basically saying first impressions are everything and talks about ways to accomplish this. Not so much image as best face and in my opinion not any cheesier than "Write(ing) the vision on the wall that all may see and fun with it." It is scriptural. Visual fortification is scriptural and effective. Great resourse.
Great Book Feb 15, 2007
For anyone that are not familiar with markeing concepts, this is the book. It takes you in a markeitng journey to explain how to make your church grow.
It is good teory, there are great advices and will help to stablish a "good" marketing culture in your church. A must have for those with poor markeitng knowledge.
As a portuguese speaking country, I am using it to teach those concepts to our church council, because not everybody will be able to read it.
Eye opening about how the Church can market itself biblically Jan 15, 2007
This book is a must read for pastors and church members from every tradition or background. Reising opens our eyes to see what can be possible through appropriate, principled and biblical marketing. It is a must read!
A visitor's perception Aug 4, 2006
I gained so much from Mr. Reising's book Church Marketing 101.
Reising's profound love for the Lord and his desire that Christians rightly influence the unchurched and the unsaved is compelling.
He teaches the body of Christ how to follow Colossians 4:5-6 by making the most of every opportunity with conversations full of grace, seasoned with salt, and able to answer all inquiries.
One key insight from his book stands out: that Jesus, Paul, King Solomon, and others managed the perception of contacts because while God looks on the heart, most men judge by sight. Read to find out the particulars of how churches can have a greater influence on visitors.
I'm recommending this book to the elders and leaders of my home congregation. Thank you, Richard, for sharing your expertise.