Item description for Marching Up Madison Avenue: How I Beat the Entrepreneurial Odds Armed with a Pencil and My Imagination. by Richard L. Gilbert...
When the Greatest Generation came marching home, they buckled right down to work. Marching Up Madison Avenue is the story of one of those men. Richard L. Gilbert, born in New York, devoted Giants fan in the cheap seats of Coogan s Bluff; CCNY grad; soldier, returned home in 1946. He needed a job. He found one in advertising. You don t know his name (yet) but you ll recognize his work. In a 40-year career Richard Gilbert and his intrepid staff of copywriters, designers and artists at Gilbert Advertising changed how Americans thought about fur coats, foreign languages, cars, perfume and the Vietnam War. Gilbert Advertising wasn t the biggest shop on Madison Avenue but it was influential beyond its size. From encouraging the Metropolitan Opera to offer less than full season subscriptions (unheard of till 1971) in the Met s first ad campaign; to persuading people Renault had mended its ways (a Renault for the people who swore they d never buy another) to tweaking the tail of the Russian Bear (Premier Kosygin, we d like to give you a free tuxedo); London Fog rainwear; Berlitz Language school, and Club Med, Gilbert Advertising was the creator of iconic pop culture images that remain fresh and persuasive years later. Along the way Richard Gilbert spearheaded the ad campaign that helped end the Vietnam War (The First American Ballot on the War; Some Toys Hate War) and helped litigate protection of commercial free speech. Armed only with a pencil, and indomitable American can-do spirit, Richard Gilbert marched up Madison Avenue into history. This is his story, and ours.
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Est. Packaging Dimensions: Length: 8.3" Width: 5.4" Height: 0.4" Weight: 0.7 lbs.
Release Date May 1, 2008
Publisher Behler Publications
ISBN 1933016515 ISBN13 9781933016511
Reviews - What do customers think about Marching Up Madison Avenue: How I Beat the Entrepreneurial Odds Armed with a Pencil and My Imagination.?
marching up madison avenue Jun 20, 2008
if your are at all interested in the recent history of the 60's and 70's new york advertising business, this very engaging personal memoir is a must. it illuminates the rise of one of the finest and creative "boutique" agencies on mad ave when print advertising was still king and television commercials of 10, 30 and 60 seconds were just beginning to run...a time of exciting, ground-breaking advertising when a new breed of ad men followed the folks featured on the currently running cable tv series, "mad men".