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Built Identity: Swiss Re's Corporate Architecture [Hardcover]

By Richard Hall (Editor)
Our Price $ 41.97  
Retail Value $ 59.95  
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Item Number 222870  
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Item description for Built Identity: Swiss Re's Corporate Architecture by Richard Hall...

Swiss Re is one of the leading reinsurance companies in the world. This book documents its built identity by looking at its eleven buildings in six locations (Zurich, Adliswil, Rschlikon, Munich, London, and New York). It illustrates this corporate architecture with sketches, plans, and photographs and brings it alive in interviews by Roderick Hnig with the participating architects. Bothe Richter Teherani, Meili und Peter, Norman Foster, Tilla Theus, Silvio Schmed, Schnebli Amann Menz, andStcheli und Partner provide fascinating perspectives on how the firm's corporate culture came to architectural expression. This discourse is then continued and expanded in texts by Kees Christianse, Kerstin Hoeger, Jons Messedat, Elisabeth Samsonow, Saskia Sassen, and Philip Ursprung.

The book focuses on a broad range of aspects -- including corporate identity, globalization, corporate urbanism, sustainability, and risk -- and relates them to the larger theme of corporate architecture.

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Item Specifications...

Pages   200
Est. Packaging Dimensions:   Length: 1" Width: 9.25" Height: 11"
Weight:   3 lbs.
Binding  Hardcover
Release Date   Oct 6, 2006
Publisher   Birkhäuser Basel
ISBN  3764379820  
ISBN13  9783764379827  

Availability  0 units.

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Product Categories

1Books > Bargain Books > Children > Art
2Books > Subjects > Professional & Technical > Architecture > Building Types & Styles > General
3Books > Subjects > Professional & Technical > Architecture > General
4Books > Subjects > Professional & Technical > Architecture > Reference

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