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Gestión de la publicidad. Haga de su agencia de publicidad un buen socio para su empresa [Paperback]

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Item description for Gestión de la publicidad. Haga de su agencia de publicidad un buen socio para su empresa by Ricardo H Ontalba...

Un libro sin teoras ni modelos de management. Partiendo de su propia trayectoria profesional, el autor recoge una amplia experiencia de publicitarios y profesionales de marketing sobre lo que debe ser una sana y eficaz relacin Agencia-Anunciante. Fruto de esta experiencia consensuada, el libro sugiere recomendaciones muy sensatas para una mejor gestin de la publicidad. Aqu encuentran respuesta cuestiones prcticas como los criterios para seleccin de agencia, la redaccin de un buen briefing, la valoracin de la propuesta creativa o la evaluacin del plan de medios.



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Item Specifications...


Pages   120
Est. Packaging Dimensions:   Length: 7.9" Width: 4.8" Height: 0.4"
Weight:   0.3 lbs.
Binding  Softcover
Release Date   Jul 15, 2007
Publisher   NetBiblo S.L.
ISBN  8497451686  
ISBN13  9788497451680  


Availability  0 units.


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1Books > Subjects > Business & Investing > Business Life > Communication > General
2Books > Subjects > Business & Investing > Business Life > Communication > Meetings & Presentations
3Books > Subjects > Business & Investing > General
4Books > Subjects > Business & Investing > Marketing & Sales > Advertising
5Books > Subjects > Business & Investing > Marketing & Sales > Marketing > Product Management



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