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Cholo Style: Homies, Homegirls and La Raza [Paperback]

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Item description for Cholo Style: Homies, Homegirls and La Raza by Reynaldo Berrios...

The powerful Chicano street-tough look—or cholo style—continues to become incorporated as a matter of pride in the fast-growing American Hispanic culture and, as reported by The New York Times, is now part of “the fashion vernacular of non-Latinos as well.”

From his San Francisco home, author Reynaldo Berrios started Mi Vida Loca maga-zine in 1992 (nearly two years prior to the release of Allison Anders’ movie of the same name) with ambitious goals: “I wanted vatos to get started on a peace treaty. I wanted for cholos to stop the drive-bys. I wanted for the mainstream to stop acting as if La Raza didn’t exist. I wanted my people to have a voice and to be proud of our beliefs, our heroes, and our culture.”

Cholo Style includes interviews and photographs obtained at great risk from gang members and underworld leaders throughout the state of California, plus intense, stylized line drawings from barrios, prisons, and low-rider cultural gatherings.

With over 150 photographs, illustrations, and letters, the sharply designed Cholo Style presents the fast-expanding Chicano barrio culture from its most authentic and street-credible perspective.

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Item Specifications...

Pages   223
Est. Packaging Dimensions:   Length: 0.75" Width: 6.75" Height: 9.75"
Weight:   1.1 lbs.
Binding  Softcover
Release Date   Oct 1, 2006
Publisher   Feral House
ISBN  1932595147  
ISBN13  9781932595147  

Availability  0 units.

More About Reynaldo Berrios

Register your artisan biography and upload your photo! Born in El Salvador, Rey Berrios is divorced, raises two sons, studies for a career in Bio-Agriculture and calls San Francisco home. Rey was nearly killed in vicious knife-fights and produced Mi Vida Loca for nearly two decades, ultimately turning against counterproductive gang violence and advocating La Raza and Chicano resistance to "gavacho" power.

Reynaldo Berrios currently resides in Daly City, in the state of California.

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Product Categories

1Books > Subjects > History > Americas > United States > 20th Century > General
2Books > Subjects > History > Europe > General
3Books > Subjects > Nonfiction > Social Sciences > Anthropology > Cultural
4Books > Subjects > Nonfiction > Social Sciences > General
5Books > Subjects > Nonfiction > Social Sciences > Popular Culture
6Books > Subjects > Nonfiction > Social Sciences > Sociology > General
7Books > Subjects > Nonfiction > Social Sciences > Special Groups > Ethnic Studies

Reviews - What do customers think about Cholo Style: Homies, Homegirls and La Raza?

The Hate that Hate Made  Aug 12, 2008
First of all the title of the book is a bit misleading.If youre expecting a fashion glossy,with poses of vatos looking all firme in pendletons, cascades and cortez this is not the book .
The style seems more of a reference to the mind set of the barrio.Even then this is an assumption on my part as its not very clear what the book is about ,apart from a very ignorant kind of race politics.Im all for the upliftment of oppressed races,and racial pride is absolutely important.However pride in ones race,does not come through reviling other races.The book is almost unaplogetic in its hatred of non latinos,especially mayates(negros) and the way the hip hop culture has effected the hispanic community.
I dont think anybody can come away feeling any kind of pride after reading this rubbish.I would summarize this book as confused historically, culturally and racially.
A great young man  Aug 8, 2008
This young man has great energy and understands kids. Try remembering being one .. not as a Cholo but as any kid. Bored means destructive. Don't tell a kid what he/she shouldn't do .. focus on what they should do.
anti-black, disguised as positive   Aug 14, 2007
I bought this book thinking it would have a positive message of unity from someone who's lived the life. Instead what I got was someone who seems to have spent one day too many in the streets, and one day too little working with people of all races who come from the same impoverished, violent background that he does, as opposed to just Chicanos.

I expected criticism of whites, as whites are more to blame than anyone for the colonialism mentioned in the book. But his insults toward blacks are just moronic, and borderline the intellect of the typical Nazi skinhead. He even goes so far as to telling blacks, "stop complaining about slavery". One interviewee in his book, an imprisoned Chicano gang member from Los Angeles, insists that rap music is designed by blacks to lure Latin women from Latin men. A better interviewer would have at least asked at that point, "Are you sure it's not designed to make money, as well?".

Amazingly, he wound up getting interviews with a few Chicano political figures, although he carefully avoids bringing up some of his old varrio views on blacks. Considering today's political climate of mudslinging, however, I would feel sorry for any of the politicians appearing in this book if they decide to run for office again and their opponent gets their hands on it, especially if there's a significant number of black voters in their constituency.

All in all, I gave this book two stars because he gave a voice to a lot of students, political types, performers, and even a couple of ex gangsters, who had a positive message. But the author's own gutter anti-black opinions combined with those of some of his interviewees in which he openly concurs with, really turn this thing into an anti black propaganda piece.

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