Item description for Readership 101: How to Get More People Reading Your Newspaper by Randy Craig...
Learn how to beat the increasingly vigorous competition for reader attention in the newspaper business with this vital resource from an industry expert. Newspapers have been losing circulation since the 1970s, and proving to readers that the newspaper is still a vital source of information is both increasingly difficult and increasingly important. Instructions based on the experience of publishers and studies done by Northwestern University's Readership Institute demonstrate how to attract more readers, and how to create a publication that keeps them reading. Explicit strategies and tips show that the loss of newspaper readership is a trend that can be reversed with the proper approach.
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Release Date Jun 1, 2008
Publisher Marion Street Press, Inc.
ISBN 193333827X ISBN13 9781933338279
Availability 0 units.
More About Randy Craig
Randy Craig is the editor of "The Inlander," the publication of the Inland Press Association. He lives in Alsip, Illinois.