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Readership 101: How to Get More People Reading Your Newspaper [Paperback]

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Item description for Readership 101: How to Get More People Reading Your Newspaper by Randy Craig...

Learn how to beat the increasingly vigorous competition for reader attention in the newspaper business with this vital resource from an industry expert. Newspapers have been losing circulation since the 1970s, and proving to readers that the newspaper is still a vital source of information is both increasingly difficult and increasingly important. Instructions based on the experience of publishers and studies done by Northwestern University's Readership Institute demonstrate how to attract more readers, and how to create a publication that keeps them reading. Explicit strategies and tips show that the loss of newspaper readership is a trend that can be reversed with the proper approach.

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Item Specifications...

Pages   128
Binding  Softcover
Release Date   Jun 1, 2008
Publisher   Marion Street Press, Inc.
ISBN  193333827X  
ISBN13  9781933338279  

Availability  0 units.

More About Randy Craig

Register your artisan biography and upload your photo! Randy Craig is the editor of "The Inlander," the publication of the Inland Press Association. He lives in Alsip, Illinois.

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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
3Books > Subjects > Business & Investing > Reference > General
4Books > Subjects > Reference > General
5Books > Subjects > Reference > Writing > Journalism

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