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El Crecimiento Rentable: Un Asunto de Todos [Paperback]

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Item description for El Crecimiento Rentable: Un Asunto de Todos by Ram Charan...

En esta poca de saturacin de mercados y competencia feroz, una gran parte de los directivos basan sus estrategias de crecimiento en encontrar un producto o servicio nuevo que revolucione el mercado, o simplemente se concentran en recortar costes a cualquier precio.

El autor de El crecimiento rentable, un asunto de todos, plantea una alternativa mucho ms coherente y segura para garantizar un crecimiento rentable, que se fundamenta sobre pequeos avances da a da y sobre la permanente adaptacin a los cambios que se producen en el entorno. Este enfoque lleva intrnseca la idea revolucionaria de que el crecimiento es asunto de todos, que no slo incumbe a la fuerza de ventas o a la alta direccin. De igual forma que todos intervienen en la reduccin de costos, tambin todos deben comprometerse con el crecimiento de la empresa: desde quienes se ocupan de atender a las preguntas y quejas de los clientes hasta el Director General.

En este innovador libro, Ram Charan nos proporciona las herramientas bsicas para encarrilar una empresa por la senda del crecimiento sostenido y rentable. Sus propuestas han demostrado su eficacia en todo tipo de empresas y pueden ponerse en prctica de forma inmediata.

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Item Specifications...

Pages   240
Est. Packaging Dimensions:   Length: 8.2" Width: 5.2" Height: 0.9"
Weight:   0.65 lbs.
Binding  Softcover
Release Date   Aug 11, 2004
Publisher   Empresa Activa
ISBN  8495787644  
ISBN13  9788495787644  

Availability  0 units.

More About Ram Charan

Register your artisan biography and upload your photo! Ram Charan is a business adviser who has worked with executives and directors of many companies, including DuPont, GE, Novartis, Verizon, and RBS Group (Brazil). He has served on the Harvard Business School faculty, teaches in Wharton Executive Education, and serves on the board of Hindalco (India). He is the author of eighteen books.
Dennis Carey is Vice Chairman of Korn/Ferry International. He has placed some of the most prominent chief executives and corporate directors in the United States, including those at 3M, American Express, Goldman Sachs, GSK, Humana, MCI, and Tyco International. This is his fourth book on CEO succession and corporate governance.
Michael Useem is a professor of management and the director of the Center for Leadership and Change Management at the University of Pennsylvania s Wharton School. He offers courses on leadership and has authored books on leadership and corporate governance, including The Leadership Moment and Investor Capitalism.

Ram Charan currently resides in Dallas. Ram Charan has an academic affiliation as follows - Formerly Harvard Business School and the Kellogg School of Business at.

Ram Charan has published or released items in the following series...
  1. Jossey-Bass US Non-Franchise Leadership

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Product Categories

1Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
2Books > Subjects > Business & Investing > Reference > General
3Books > Subjects > Reference > General

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