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El Crecimiento Rentable: Un Asunto de Todos [Paperback]

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Item description for El Crecimiento Rentable: Un Asunto de Todos by Ram Charan...

En esta poca de saturacin de mercados y competencia feroz, una gran parte de los directivos basan sus estrategias de crecimiento en encontrar un producto o servicio nuevo que revolucione el mercado, o simplemente se concentran en recortar costes a cualquier precio.

El autor de El crecimiento rentable, un asunto de todos, plantea una alternativa mucho ms coherente y segura para garantizar un crecimiento rentable, que se fundamenta sobre pequeos avances da a da y sobre la permanente adaptacin a los cambios que se producen en el entorno. Este enfoque lleva intrnseca la idea revolucionaria de que el crecimiento es asunto de todos, que no slo incumbe a la fuerza de ventas o a la alta direccin. De igual forma que todos intervienen en la reduccin de costos, tambin todos deben comprometerse con el crecimiento de la empresa: desde quienes se ocupan de atender a las preguntas y quejas de los clientes hasta el Director General.

En este innovador libro, Ram Charan nos proporciona las herramientas bsicas para encarrilar una empresa por la senda del crecimiento sostenido y rentable. Sus propuestas han demostrado su eficacia en todo tipo de empresas y pueden ponerse en prctica de forma inmediata.



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Item Specifications...


Pages   240
Est. Packaging Dimensions:   Length: 8.2" Width: 5.2" Height: 0.9"
Weight:   0.65 lbs.
Binding  Softcover
Release Date   Aug 11, 2004
Publisher   Empresa Activa
ISBN  8495787644  
ISBN13  9788495787644  


Availability  0 units.


More About Ram Charan


Register your artisan biography and upload your photo! Ram Charan is a world-renowned advisor to CEOs, business unit managers, and boards of directors who value his practical solutions to complex business problems. Dr. Charan earned MBA and doctorate degrees from Harvard Business School, where he graduated with high distinction, and is the author (with Larry Bossidy) of the international bestseller Execution: The Discipline of Getting Things Done and many other books.

For more information, go to attackersadvantage.com


Ram Charan currently resides in Dallas. Ram Charan has an academic affiliation as follows - Formerly Harvard Business School and the Kellogg School of Business at.

Ram Charan has published or released items in the following series...

  1. HBR's 10 Must Reads
  2. J-B Us Non-Franchise Leadership
  3. Jossey-Bass US Non-Franchise Leadership


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Product Categories

1Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
2Books > Subjects > Business & Investing > Reference > General
3Books > Subjects > Reference > General



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