Item description for Optimal Bundling: Marketing Strategies for Improving Economic Performance by Ralph Fuerderer...
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.
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Est. Packaging Dimensions: Length: 9.4" Width: 6.2" Height: 0.8" Weight: 1.25 lbs.
Release Date Feb 22, 1999
ISBN 3540652477 ISBN13 9783540652472
Availability 141 units. Availability accurate as of Jan 17, 2017 08:49.
Usually ships within one to two business days from La Vergne, TN.
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