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Marketing 3: Marketing-Management (Springer-Lehrbuch) [Paperback]

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Item description for Marketing 3: Marketing-Management (Springer-Lehrbuch) by Ralph Berndt...

Das vorliegende Buch ist der letzte Band eines dreiteiligen Werkes, das die Grundlagen des Marketing umfassend darstellt. Inhalte dieses Bandes sind die verschiedenen Teilbereiche des Marketing-Management: Marketing-Planung, Marketing-Kontrolle, Marketing-Organisation und Fhrung im Marketing.
Das didaktische Konzept dieses Buches lt sich wie folgt charakterisieren: Die wesentlichen Inhalte werden zum einen aus theoretischer Sicht dargestellt, zum anderen wird die praktische Anwendbarkeit im Marketing-Bereich errtert. Das methodische Instrumentarium wird durchweg anhand von Beispielen erlutert. Dies macht das Buch auch bei der Beschftigung mit speziellen Fragestellungen des Marketing-Managements fr Studenten und Praktiker unverzichtbar.

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Item Specifications...

Pages   253
Est. Packaging Dimensions:   Length: 9.25" Width: 6.06" Height: 0.75"
Weight:   0.91 lbs.
Binding  Softcover
Release Date   Apr 21, 1995
Publisher   Springer
ISBN  3540587489  
ISBN13  9783540587484  

Availability  75 units.
Availability accurate as of May 24, 2017 01:53.
Usually ships within one to two business days from La Vergne, TN.
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1Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General

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