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Marketing Communication Policies [Hardcover]

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Item Number 231304  
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Item description for Marketing Communication Policies by Busch Rainer, Margarete Seidenspinner & Fritz Unger...

By summing up the authors' lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. At the same time, the sound grounding provided by this work is suitable for students pursuing Post-graduate Diploma or Master programmes in technological, scientific or IT-related areas. The book gives an introduction to the generic issues of Marketing Communications as well as an overview of the information behaviour of targeted customer groups. The foundation laid in the initial chapters is followed up by more specific areas such as situational analysis and the development of communications strategies.

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Item Specifications...

Pages   260
Est. Packaging Dimensions:   Length: 0.75" Width: 6.25" Height: 9.25"
Weight:   1.2 lbs.
Binding  Hardcover
Release Date   Dec 20, 2006
Publisher   Springer
ISBN  3540373225  
ISBN13  9783540373223  

Availability  98 units.
Availability accurate as of Oct 27, 2016 09:14.
Usually ships within one to two business days from La Vergne, TN.
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More About Busch Rainer, Margarete Seidenspinner & Fritz Unger

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Product Categories

1Books > Subjects > Business & Investing > Business Life > Communication > Meetings & Presentations
2Books > Subjects > Business & Investing > Economics > General
3Books > Subjects > Business & Investing > General
4Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General

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