Item description for Marketing Communication Policies by Busch Rainer, Margarete Seidenspinner & Fritz Unger...
By summing up the authors' lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. At the same time, the sound grounding provided by this work is suitable for students pursuing Post-graduate Diploma or Master programmes in technological, scientific or IT-related areas. The book gives an introduction to the generic issues of Marketing Communications as well as an overview of the information behaviour of targeted customer groups. The foundation laid in the initial chapters is followed up by more specific areas such as situational analysis and the development of communications strategies.
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Est. Packaging Dimensions: Length: 0.75" Width: 6.25" Height: 9.25" Weight: 1.2 lbs.
Release Date Dec 20, 2006
ISBN 3540373225 ISBN13 9783540373223
Availability 0 units.
More About Busch Rainer, Margarete Seidenspinner & Fritz Unger
Busch is an authority on the development of the German submarine arm and on U-Boat activities in World War II.