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The Blog Ahead How Citizen-Generated Media Is Radically Tilting the Communications Balance [Hardcover]

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Item description for The Blog Ahead How Citizen-Generated Media Is Radically Tilting the Communications Balance by R. Scott Hall...

'The Blog Ahead' is a concise, yet hard hitting analysis of the Internet from someone who has lived it, including the authors most recent, though still nascent, participation this new phenomenon. "Old world" examples of communication history and philosophy versus the author's own technology driven career at a unique time of growth in our evolution are contrasted for some very interesting conclusions. From media to business to academic disciplines, the excerpts are analyzed, themes are explored, axioms are offered, and even a touch of humor is drawn.

Remember, a blog is a conversation, no matter how slick and silicon-coated it may appear. The truly talented storytellers, the Shakespeare's and Mark Twains of today, will be drawn to this medium and glorify it, just as the Hearsts' and Pulitzers' and Sarnoffs' and Paleys' conferred value on their respective enterprises back before Web 0.0.

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Item Specifications...

Pages   224
Est. Packaging Dimensions:   Length: 0.75" Width: 6" Height: 9"
Weight:   1.05 lbs.
Binding  Hardcover
Release Date   Apr 15, 2006
Publisher   Morgan James Publishing
ISBN  1933596775  
ISBN13  9781933596778  

Availability  0 units.

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Product Categories

1Books > Subjects > Business & Investing > Business Life > Communication > General
2Books > Subjects > Business & Investing > General
3Books > Subjects > Business & Investing > Industries & Professions > E-commerce > E-commerce
4Books > Subjects > Business & Investing > Small Business & Entrepreneurship > New Business Enterprises

Reviews - What do customers think about The Blog Ahead How Citizen-Generated Media Is Radically Tilting the Communications Balance?

nailed it  Nov 5, 2006
R. Scott "Scooter" Hall has a grip on the jugernaut that is Citizen-Generated Media. He wraps himself around the enigma and straightens out the curve ball associated with daily static communication to make sense of the nutty, everyday e-comm that bombards us from the buzzer. R. Scott is the man. I eagerly await the brilliant light he eminates upon the shuck and jive of todays bloggers.

James M. "Jacksone" Watry Jr.
Charting trends in communication, having fun  Oct 18, 2006
The Blog Ahead
I'm not a geek. I don't get the Internet. But I am a reader, a writer and teacher by trade, and a blogger. I have enjoyed the advantages of the easy, open communication of the Internet. It's not overstating the matter to say the Internet has helped people make and remake themselves.

R. Scott Hall's new book The Blog Ahead (Morgan-James 2006) places the Internet as I experience it--as my private public library and party-line phone system--in the context of a communications revolution that is almost on a par with the Gutenberg printing press.

Instead of top-down communications, we have horizontal communications. Formerly, if I had a story to tell or sell, I had to go through the old-fashioned system of pitching the story to an editor, waiting for consideration and feedback, writing it, submitting it to the editor, and waiting for publication. That could take days. Whether or not my story received air time depended completely on the editor.

Now I'm the boss. I create, publish on a blog or post to some public forum, and reach an audience and receive feedback. The reach and effect of my work depends on the whims of the entire world, which means there's a lot of competition. If my product is garbage, there's a highly literate online community of thinkers who won't hesitate to let me know. If it has appeal, that audience will tell me that too.

This community has integrity by nature, according to Hall, so it's self-correcting. People want solid information up front and presented well. If they bump into something that doesn't meet expectations, prepare to hear about it.

This really brings an end to anonymity. It's not true that we're anonymous when we're online. That's a myth. Stat counters, guestbooks, and other forms of data collection programming track our activity all over the place. Call it an invasion of privacy or call it marketing, but you are never alone when you're online. So, if you enter the online world, be prepared to have something to say, say it well, and sign your name. Hall has no time for anonymity. If you can't accept feedback and you won't sign your name, you jeopardize the integrity of the online community. You won't be tolerated, either.

There is a survival-of-the-fittest element to all of this. We self-sort the good stuff from the junk. We survive based on the quality of our material and our drive to be heard. This is a revolution.

The book reads like a blog in some ways with its links to web sites that are leading the way in this new form of communication. Hall's anecdotes about the effects of blogging on political campaigns and corporate public relations--read, accountability to the public--are fascinating. Better yet are the stories about the role of ordinary people in breaking news stories because, well, they know what's going on.

I recently used some YouTube videos in a college English literature class lesson. I was making the point that even these videos are texts that affect our understanding of the world and therefore how we read and write. Specifically, I used two interviews between a minister and a banker who formerly lived in Lebanon. One student asked, "If this guy knows so much, how come he's not on TV?"


It was a beautiful moment. What about the integrity of your own thoughts based on your own experiences? Why are the less important than the big thoughts of the guy who happened to be walking by the bigger camera? Money still talks in the mind of so many of us. What a big idea, though, that we can talk to each other directly and maybe learn something.

Hall's book is a good read, and it's fun. It's even out-of-date in some places, even if it is a new publication. Its greatest value is in documenting the paradigm shift in communications and predicting trends in future communication. It will be fun to stick around and see if he's right.

R. Scott Hall, a direct marketing strategist and online business expert, is the founder of Online Mavericks and the Citizen Generated Media blog, and is based in New York, NY. Online Mavericks helps entrepreneurs as well as established companies maximize their market presence, product/buyer focus and effectively blend both offline and online efforts.

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