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ESPEJISMOS (Nuevos Paradigmas) [Paperback]

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Item description for ESPEJISMOS (Nuevos Paradigmas) by Philip Rosenzweig...

Por qu es tan difcil identificar los factores que determinan el xito? La respuesta est en que muchos estudios que prometen soluciones mgicas carecen de validez para predecir resultados. Phil Rosenzweig nos muestra por qu ciertas teoras pertenecen en realidad al mbito de las fbulas, por muy atractivas que nos parezcan: los anlisis retrospectivos, basados en impresiones generales, transmiten la ilusin de que existen estrategias infalibles. Cuando una empresa triunfa, deducimos que su lder siempre tom decisiones acertadas. Pero ante resultados desalentadores, tendemos a conjeturar una mala gestin o incapacidad para encajar el acoso de la competencia. El futuro es ms impredecible de lo que algunos pretenden hacernos creer. Por eso Espejismos es la mejor arma para enfrentarnos a la incertidumbre: nos ensea a desconfiar de las soluciones simples para problemas complejos. / Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness.

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Item Specifications...

Pages   224
Est. Packaging Dimensions:   Length: 8.2" Width: 5.2" Height: 0.9"
Weight:   0.85 lbs.
Binding  Softcover
Release Date   Oct 29, 2007
Publisher   Urano
ISBN  8496627292  
ISBN13  9788496627291  

Availability  0 units.

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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Management & Leadership > Industrial
3Books > Subjects > Business & Investing > Management & Leadership > Management

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