Item description for Value Forward Marketing: How to Use Thought Leadership and Return-on-Investment Calculations to Cost Effectively Turn Prospects Into Buyers by Paul R. Dimodica...
To buyers, you're either a vendor or a thought leader. It's up to you . . . how you communicate your value to prospects and how you manage the implementation of your marketing budget. Today, with the proliferation of multiple online and off line media outlets, marketers, business owners and sales executives need to position their business value in front of them to turn prospects into buyers faster and maximize their marketing return on investments. In Value Forward Marketing, Paul DiModica teaches you step-by-step how to increase inbound leads, calculate marketing return on investment, shorten sales cycles, create thought leadership Websites, maximize tradeshow success, turn press releases into lead generation landing pages, identify underserviced market gaps and develop branding positions that are tied to revenue generation. Value Forward Marketing shows you how to turn prospects into buyers by using education as a premeditated marketing tool. It's a guidebook for marketers who want to drive corporate performance.
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Est. Packaging Dimensions: Length: 0.75" Width: 6.25" Height: 9" Weight: 0.75 lbs.
Release Date Jan 2, 2008
Publisher Johnson & Hunter
ISBN 1933598352 ISBN13 9781933598352
Reviews - What do customers think about Value Forward Marketing: How to Use Thought Leadership and Return-on-Investment Calculations to Cost Effectively Turn Prospects Into Buyers?
Best Marketing Book out there Apr 3, 2008
Fresh insights into the marketing game! That is what this book offers. These are things you don't learn in school - you learn by doing and experience. Lots of sound and practical advice that any sales or marketeer can benefit from. If you don't think so, read the chapter on Trade Shows and then go to any trade show in your area and see what Paul is talking about. It will open your eyes! I highly recommend this book to any and all marketeers, junior and senior alike.
Our New Marketing Encyclopedia Apr 1, 2008
Paul DiModica's newest masterpiece identifies in a comprehensive step by step approach the key elements essential to distance your business from the competition. The principles and tools found in "Value Forward Marketing" communicate in simple terms how to develop and deliver strong buyer content and value up front, educate buyers, and capture more qualified leads. No matter which business you are in, "Value Forward Marketing" will instill the importance of connecting marketing methods and sales processes with the strategic pulse of your organization.
Marketing Expertise Mar 31, 2008
Many businesses are still using 20 year old marketing techniques that don't work in the 21st century. Mr. DiModica's Value Forward Marketing is an excellent resource for any company that wants to create more inbound leads, which is his definition of what an effective marketing program should accomplish. This is a book full of practical ideas that can be implemented today, not just theory and hype. This book is a must read for anyone that owns or runs a business and wants to grow their business to the next level
An Excellent Business Resource Mar 31, 2008
Business can be a complicated game and business advisors with an academic bent can make it even seem more complicated. That is why business advisors like Paul DiModica are so refreshing. Just as he had done for the areas of sales and sales management, Mr. DiModica has distilled the essence of business-to-business marketing into a book that is simple and readable for a broad audience. Most importantly, he has clearly identified the business purpose of marketing: to generate qualified leads for sales! There is no "fluff" in this book, just straightforward business wisdom. Highly recommended for senior executives who want to grow their business in any economy.
Best Marketing Book I Have Read Mar 29, 2008
Finally, a marketing book packed with actionable steps that I can start today to improve business performance. Mr. DiModica has created a book that should be a must read by all CEO's, business owners and marketing professionals. The Value Forward Marketing book walks you through, step by step, how to develop a powerful marketing strategy and program that will make you stand-out from your competitors and drive new business.