Item description for Profiting from Uncertainty: Strategies for Succeeding No Matter What the Future Brings by Paul J. H. Schoemaker & Robert E. Gunther...
Overview Argues that managers can find unexpected rewards by actively addressing professional uncertainties, demonstrating how the unpredictability of the future can enable opportunities.
Publishers Description What manager is not anxious about the future? We live in a white-knuckled age of rapid technological change and global instability. But uncertainty is not the enemy, says management expert Paul J. H. Schoemaker. It is where the greatest opportunities are. To unlock these opportunities, however, requires a very different approach to strategy and implementation. In this pioneering book, Dr. Schoemaker presents a systematic approach that combines concepts such as scenario planning, options thinking, and dynamic monitoring to create novel strategies for profiting from ambiguity. Building on his experience with more than one hundred consulting projects in fields ranging from health care to manufacturing, from utilities to financial services, Schoemaker shows how major corporations throughout the world have used his pathbreaking methodology to prepare for an uncertain future and profit from it. In this first comprehensive approach to the subject, Schoemaker shows the reader (1) how to develop and analyze multiple industry scenarios, (2) craft nimble strategies with just the right amount of flexibility, (3) implement them using an options approach, and (4) make real-time adjustments through dynamic monitoring. As a leading academic thinker and practitioner, the author draws on the frontiers of decision science, organization theory, strategy, and cognitive psychology to integrate the most practical contributions these various fields have made to navigating uncertainty. More than any other capability, skill in seizing initiatives in shifting, unpredictable circumstances is the key to success. "Profiting from Uncertainty" provides a road map to do just that. This book was first published in 2002, well ahead of the mega turmoil that befell the world in 2008 and beyond. The methods and tools described here have been used by many companies and are even more relevant today than when originally published. You can t do without them.
Citations And Professional Reviews Profiting from Uncertainty: Strategies for Succeeding No Matter What the Future Brings by Paul J. H. Schoemaker & Robert E. Gunther has been reviewed by professional book reviewers and journalists at the following establishments -
Harvard Business Review - 07/01/2002 page 26
Publishers Weekly - 06/03/2002 page 77
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Reviews - What do customers think about Profiting from Uncertainty: Strategies for Succeeding No Matter What the Future Brings?
Helpful review Oct 8, 2002
The best thing going for this book is that it is in fact well-written not like most of the dreck in business books. The ideas here are not revolutionary and you're not likely to find anything you hadn't at least heard before. It does however organize all of these disparate thoughts and bring them together in a way to help motivate action. Along the way I'd also recommend Tony Murphy's Achieving Business Value from IT as a book that effectively does the same thing -- organizes information well to help you move toward positive action and improving process and performance (as oppossed to strategy which is this books forte).