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The Cultural Creatives: How 50 Million People Are Changing the World [Paperback]

By Paul H. Ray (Author) & Sherry Ruth Anderson (Author)
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Item description for The Cultural Creatives: How 50 Million People Are Changing the World by Paul H. Ray & Sherry Ruth Anderson...

Tracking the ecolution of the Cultural Creatives population, this original study explains how this group of some fifty million people are creating new social inventions and institutions, worldviews, and lifestyles that are environmentally sensitive, altruistic, idealistic, and spiritual and describes how these Cultural Creatives stand on the brink of transforming human life. Reprint. 25,000 first printing.

Publishers Description
In this landmark book, sociologist Paul H. Ray and phsychologst Sherry Ruth Anderson draw upon thirteen years of survey research studies on more than 100,000 Americans, plus more than 100 focus groups and dozens of in-depth interviews. They reveal who the Cultural Creatives are and the fascinating story of their emergence over the last generation, using vivid examples and engaging personal stories to describe their distinctive values and lifestyles.

What makes the appearance of the Cultural Creatives especially timely is that our civilization is in the midst of an epochal change, caught between globalization, accelerating technologies, and a deteriorating planetary ecology. A creative minority can have enormous leverage to carry us into a new renaissance instead of a disastrous fall. The book ends with a number of maps for the journey that our civilization is embarked upon: initiations, evolutionary models, scenarios, and the elements of a new mythos for our time. "The Cultural Creatives" offers a more hopeful future and prepares us all for a transition to a new, saner, wiser, culture.

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Item Specifications...

Studio: Three Rivers Press
Pages   384
Est. Packaging Dimensions:   Length: 9.1" Width: 7.33" Height: 1.01"
Weight:   1.55 lbs.
Binding  Softcover
Release Date   Oct 2, 2001
Publisher   Three Rivers Press
Edition  New  
ISBN  0609808451  
ISBN13  9780609808450  

Availability  1 units.
Availability accurate as of Oct 23, 2016 10:02.
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More About Paul H. Ray & Sherry Ruth Anderson

Register your artisan biography and upload your photo! Paul H. Ray, Ph.D., was educated at Yale and the University of Michigan. Currently he is executive vice president of American LIVES, Inc., a market research and opinion polling firm doing research on the lifestyles and values of Americans.
Sherry Ruth Anderson, Ph.D., was educated at Goucher College and the University of Toronto, where she was an associate professor and head of psychological research at the Clarke Institute of Psychiatry. She is the author of numerous articles in psychology and coauthor of the bestselling Feminine Face of God. The authors are married and live in Northern California.

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Product Categories

1Books > Subjects > Nonfiction > Social Sciences > General
2Books > Subjects > Nonfiction > Social Sciences > Popular Culture
3Books > Subjects > Nonfiction > Social Sciences > Sociology > General
4Books > Subjects > Nonfiction > Social Sciences > Sociology

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Reviews - What do customers think about The Cultural Creatives: How 50 Million People Are Changing the World?

The Best!!  Jun 8, 2008
I am very pleased with my order. The book was in excellent condition and was swiftly delivered.

This is an absolutely amazing book.

Awesome  Apr 13, 2008
Fantastic presentation of hope for the continuation of life on this planet. It is nice to know that the ones of us Paul Ray calls cultural creatives are not alone or few in number. Read this book to see how our world is changing and what is being done and can be done to sustain the planet and life on it.
There is better stuff out there...  Feb 18, 2008
This work is hardly original. The material finds a much richer context and more nuanced analysis in Brief History of Everything (Ken Wiber)and in the work of Robert Kegan, Clare Graves, Susan Cook-Greuter and other developmentalists. The Cultural Creatives is essentially a popularization an sensationalization of this deeper developmental analysis by true scholars and is consequently shot through with the over-simplifications, hyperbole and blanket generalizations that characterize most works of this ilk. The books mentioned above show where the "cultural creatives" fit in the overall scheme of developmental research and they also reflect the developmental levels that emerge after those of cultural creatives.
Inspiring but Not Useful a Marketing Guide  Mar 13, 2007
This book was read in a women's book circle, which was the seed for a business network designed especially for Cultural Creatives -- business people who cared about more than just the bottom line.


This he book been an incentive for self-identified Cultural Creatives to find like-minded people; however, it has not been useful in understanding the demographic for realistic niche marketing purposes. Unfortunately, Cultural Creatives themselves tend to be very diverse in income, sex, age, etc. -- as the study results in the book show. This makes the Cultural Creatives very difficult to treat as a target market as the defining characteristics of Cultural Creatives are nearly completely invisible. I've learned that the best way to find out if someone is a Cultural Creative is to have a conversation with them versus trying to pin them down using any kind of marketing database.

Anyone interested in serving the Cultural Creative marketplace can use this book to get a general idea of what this demographic looks like, but should look elsewhere for useful, more targeted marketing advice.

The book is, if nothing else, inspirational for those of us looking for other Cultural Creatives. It can be further inspiring to Cultural Creatives in business accompanied with the documentary "The Corporation.
Disappointing  Jun 6, 2006
This book is not really about creative people. Instead, it's about a host of left-wing causes such as environmentalism, new age consciousness and feminism. So, it's really a book about left-wing politics.

Also, to talk about this phenomenon as "new" is a bit of a misnomer. For 100 years, intellectuals such as Djilas have talked about the "new class" and its excessive influence over public life. Perhaps the current dominance of the political left over culture industries is inadequate for the authors, such that they would prefer a one-party dictatorship.

However, this would be hard for them to do. If there is in fact a new development in recent years, it is the rise of new media such as the internet which have (in part) broken the one-party monopoly of the left-wing media.

Incidentally, at 370 pages the book is way too long and tedious. Also, the research is typically poor--e.g. the unsupported chart on p. 211 that claims convergence of social and consciousness movements over the last 40 years--whereas the same converged left-wing bunch has been lobbying for this whole panoply of issues for decades. Another example is the facile comparison between biological evolution and the life cycle of civilizations on p. 248.

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