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Neuromarketing: Understanding the "Buy Button" in Your Customer's Brain [Hardcover]

By Patrick Renvoise (Author) & Christophe Morin (Author)
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Item Number 64411  
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Item description for Neuromarketing: Understanding the "Buy Button" in Your Customer's Brain by Patrick Renvoise & Christophe Morin...

Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.

Publishers Description

How can the latest brain research help increase your sales?

Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.

Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as:

  • The 6 stimuli that "always" trigger a response
  • The 4 steps to align content and delivery of your message
  • The 6 message building blocks to address the "old brain"
  • The 7 powerful impact boosters to set your delivery apart from the rest

Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, crreate more effective marketing strategies, and radically improve your ability to influence others.

Promise Angels is dedicated to bringing you great books at great prices. Whether you read for entertainment, to learn, or for literacy - you will find what you want at!

Item Specifications...

Studio: Thomas Nelson
Pages   243
Est. Packaging Dimensions:   Length: 1.25" Width: 6.25" Height: 9"
Weight:   0.85 lbs.
Binding  Hardcover
Release Date   Oct 2, 2007
Publisher   Thomas Nelson
ISBN  078522680X  
ISBN13  9780785226802  

Availability  0 units.

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Product Categories

1Books > Subjects > Business & Investing > Careers > General
2Books > Subjects > Business & Investing > General
3Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General

Christian Product Categories
Books > General Interest > General Topic > Philosophy

Reviews - What do customers think about Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain?

A better way to analyze and influence customers  Nov 3, 2009
Simply awesome! Every Product Marketing professional must read this book. This book really breaks it down to the basics. So refreshing!
We often hear people say 'keep it simple stupid' and 'understand the right and left brains' (as if that really matters!). This book provides proven insights that really matter.
I particularly found the new way to dissect the brain into three parts and the section on how the brain really works quite intriguing as well as applicable to consumer marketing to analyze and influence the well-informed customer of today.

- Avinash (Avi) Jhangiani
blog: h[...]
Fascinating look at how the primitive brain influences us  Jun 26, 2009
I found the information in this book valuable for two reasons: 1) it added to my general knowledge of how the brain works and 2) it gave me excellent ideas for how to write persuasive website copy.

If you want to know why we respond more to pictures than words, read this book now!
-- Phyllis Zimbler Miller, [...]
If you are in marketing or advertising read this book!  Apr 22, 2009
If you are in marketing or advertising this book will help you craft better ads and copy. It is an easy read, that some may find too basic, but I loved how it explained why people buy on emotion and 'rationalize' purchases. Great basic guidelines for helping you improve your marketing communications and better understand reader reactions. I believe it is one of those books you will want to keep around for reference.
Increased my sales by 50% with few tools implemented.  Mar 6, 2009
This book is fantastic.

I have a team of business builders I teach and I find myself referencing this material often!

This is a book that really helps you understand the core psychology behind why someone buys and why they feel skeptical.

If you have a lot of "on the fence" leads, and you're wondering what you need to say or do to get them to make the leap.

This is THE book for you.

I've implemented these concepts in my sales funnel and have seen a serious increase in sales.

This is worth every penny and then some.
Neuromarketing  Jan 12, 2009
The most incredible new view for marketing that is working very very well when implemented as instructed by the book.

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