The Internet is driving the growth of a revolutionary commercial paradigm in which size and physical location are surrendering to "virtuality," and in which businesses are facing unprecedented marketing challenges. With the meteoric rise to prominence of the World Wide Web, no manager can afford to be indifferent to this technological revolution, for the Web has dramatically--and globally--expanded customer options, putting uniquely competitive pressures on companies large and small. To survive in business today, you must be online.
But being online--and making it profitable--means much more than throwing up a Web site and announcing, "We're digital." It means being alert to the experiences of E-business pioneers, and being ready to apply their hard-won lessons to your own sales and marketing channels. Cyber Rules is designed to help you do that. Written by the founders of Siebel Systems, Inc., the global leader in Enterprise Relationship Management software applications, it summarizes the dramatic history of the Web's "first generation," explains six critical rules now governing electronic commerce, and provides expert detailed advice for implementing a digital strategy. Whether you're still eyeing the E-business frontier or are already reaping its rewards, Cyber Rules will give you a distinctively insider's perspective on this radical new market space.
Outline Cyber Rules: Strategies for Excelling at E-Business offers exactly what its title promises: a series of deliberate considerations and well-reasoned actions designed to help even a technophobic newcomer tackle both the promises and the challenges of the virtual marketplace. Siebel Systems founder Thomas Siebel describes how time-tested business principles are still essential for success. But to achieve full potential in the future, he contends, companies must also have a solid understanding of the way technology will fundamentally affect every aspect of people's lives. These still-emerging policies and procedures of the electronic business world are thus dependent upon a "dual set of rules"; traditional methods, such as identifying target markets and assessing customer needs, now compose only one part of the ultimate picture. It is these "less familiar" and "less commonsensical" practices upon which Cyber Rules subsequently focuses. Part I authoritatively analyzes the direction that business has taken since the first commercial Web sites appeared in 1993; Part II thoughtfully examines the emerging trends that could shape the Net's "second generation"; and Part III suggests how small or large businesses can "get there from here." --Howard Rothman
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Reviews - What do customers think about Cyber-Rules?
Easy to read Dec 10, 2000
Tom Siebel describes the musts of ebusiness rules in an easy to understand format
Not bad Oct 10, 2000
Although I found this book to have some interesting points, I also found it to be a big promotion for Siebel's business. At some points I almost felt like I was reading a thick Siebel pamphlet. I was disappointed to find that the content I thought was most important was buried in the back of the book. If you have never read a book on e-business/e-commerce, this book is worth a try. If you are comfortable with the subject and are seeking more advanced content, skip this book.
Superficial collection of stories May 19, 2000
:-( The book somewhat disappointed me. It is not well-structured, mostly consisting of some anecdotal stories from famous Internet companies. Most of the offered advice and strategies are very generic and very basic. Topics are not explored at depth, but only identified. I would only recommend this book to a person who is completely new to the world of online business. Do not seek in-depth wisdom in it...
Don't bother Apr 26, 2000
This book was really weak. I recommend Net Ready over this. There are some GLARING inconsistencies in this book. They include, but are not limited to: Yahoo is listed as a search engine... not as a directory. The location of MAE East is erroneously stated as being in NYC. This is just a sample... The book was a waste of time and money. Heed my warnings! Here be dragons!
Overview on Strategies Feb 25, 2000
It gives an overview on strategies on the Internet, without showing really exciting news. If you are new to the game, it may be worthwile reading.