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Take the Mystery Out of Promoting Your Book [Paperback]

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Item description for Take the Mystery Out of Promoting Your Book by p.m. terrell...

If you are an aspiring writer or a published author, you will want to read how to schedule your book tour, have highly successful signings, and promote yourself and your books! The book includes success stories from authors Georgia Richardson (the next Erma Bombeck!), Pamela June Kimmell, and lots more!

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Item Specifications...

Pages   220
Est. Packaging Dimensions:   Length: 8.8" Width: 6" Height: 0.5"
Weight:   0.2 lbs.
Binding  Softcover
Release Date   Sep 11, 2006
Publisher   Palari Publishing
ISBN  1928662439  
ISBN13  9781928662433  

Availability  0 units.

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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
3Books > Subjects > Business & Investing > Marketing & Sales > Sales & Selling > General
4Books > Subjects > Nonfiction
5Books > Subjects > Reference > Publishing & Books > General

Reviews - What do customers think about Take the Mystery Out of Promoting Your Book?

Become a Public Author and Sell Your Fiction  Aug 24, 2007
P. M. Terrell, successful mystery writer and all around great promoter, couldn't have named her book any better: "Take the Mystery Out of Promoting Your Book." In just over 200 pages she truly answers the questions fiction authors should ask and removes the fears all authors of fiction face when they finally understand the job of book promotion belongs to them. And, this is important, this book is for writers of fiction in particular, which is much harder to sell than non-fiction in today's marketplace.

Throughout her book Ms. Terrell uses the terminology of a mystery writer to guide the reader. Among chapters entitled Planning the Crime, Casing the Joint, Breaking and Entering, Accessory After the Fact, Counting the Loot, she details the expertise she has gained in promoting all her books in a warm and accessible fashion. She learned it the hard way, and now has written the book the makes the path easier for those who follow her. She lays out the step-by-step process of designing a fiction book's marketing strategy from press releases to book tours, from launch parties to speaking in non-bookstore venues, from author branding to getting media attention and beyond. This book will allow any fiction author, from a debut novelist to a veteran series author, become an effective self-promoter.

Ms. Terrell acknowledges the writer's inclination to solitary work, and explains the absolute requirement that the "public author" come alive in the interests of a book's success. She helps take the confusion out of where to begin, how to proceed and what to expect. She reveals real life experiences of her own and other authors, where success and failure were the teachers of the stark reality of book promotion. It is hard work. It takes time. It demands stamina and resilience. And, when the author comes to terms with what to do, Ms. Terrell saves any author who reads her book the frustration of trial and error book marketing.

As a publisher, I highly recommend this book, and will require its reading by all my fiction authors as they enter the world of book promotion. Thank you, P. M. Terrell. Your book is a tremendous guide.
You Should See the Underlines in My Copy  Jul 5, 2007
All the scary things about promoting a book -- and who hasn't been scared by that thought? -- are laid to rest in this easy-to-read, easy-to-follow instruction book by p.m. terrell.

TAKE THE MYSTERY OUT OF PROMOTING YOUR BOOK does precisely what the title suggests, with a concise, thorough examination of what is truly helpful in the book promotion realm. I wish I'd read terrell before my first book came out, instead of waiting for the fourth. Still, my book sales have greatly increased since I started using her amazingly simple suggestions. If you're a writer, you need this book.
Thanks Patricia, I Learned "a lot" Reading Your Book  Jun 8, 2007
I had already created the press kit for my book when I started reading this book, and P.M. Terrell's suggestions helped me polish it up nicely. I don't think there is a better resource out there for getting a new author ready to take on book signings (the thought of which was really intimidating me). The book covers other appearances too, like Television. I have now survived my first television appearance, and found that Patricia is right on in her advice. Aside from press kits and book signing info, the book is full of great suggestions, ideas and resource references.The information is interesting, well organized and easy to read. I do recommend buying P.M. Terrell's "Take the Mystery Out of Promoting Your Book. Woman Submit! Christians & Domestic Violence.
Read cover-to-cover  Dec 12, 2006
Reviewed by Kathleen Dowdell for Reader Views (11/06)

"Taking the Mystery Out of Promoting Your Book" is a wonderful guide for promoting and selling your book. P.M Terrell has put together a detailed step-by-step plan that will benefit new authors who are trying to promote their books as well as authors working with publicists and agents. Chapters are written in mystery terms (planning the crime, casing the joint, breaking and entering) with the goal of getting you to "counting the dough," the money you will receive from all the books that you sell. It's a fun way of working through the book but don't be deceived, there is a lot of work to be done before you can count the dough.

First and foremost, you need to learn how to promote your book by becoming your own publicist. Tips about writing press releases, press kits, grabber sheets and bios are outlined to help you gain notoriety. Who better than you can write about your attributes!

Terrell stresses that as an author you become a brand. Once you've written a best seller, readers are more likely to remember your name so it is important to sell yourself as well as your book. Many of the tasks you will perform will be geared to consumer marketing such as reviews by other authors, institutions, and publications, with the ultimate goal of creating "buzz" for your book. Planning publicity and speaking events is often time consuming and difficult if you are doing the job yourself. Her tips will help expedite the process and make it less stressful.

As part of building a marketing package, the author gives a great description of how to write a cover letter touting your book as well as what kind of background information you should include about yourself. As I indicated earlier, this is your time to shine. The Q&A sheet consists of questions and answers you put together about yourself and your book. This is a great opportunity to ask and answer the kinds of questions that you hope people want to know. You can give readers a lot of information about the book or just enough to entice them to purchase the book. You can also use the Grabber sheet to literally grab their attention with highlights about your book. The chapters in this book are detailed and give concise information that will help you to promote your book.

P.M. Terrell, as a successful author, uses her own experiences to lay out a marketing plan that will help sell your book in a step-by-step approach that makes the whole process easy to tackle. In addition, she provides an appendix that gives links to websites for more specific information and examples. "Taking the Mystery Out of Promoting Your Book" gave me a lot of in-depth information about the publishing field. I would recommend reading it initially from cover-to-cover and then going back and targeting the areas in which you need to improve.
DEMYSTIFIED  Dec 11, 2006
Well, she's done it again. p.m. terrell has taken a rather
complex subject and brought it to us in an easily digestable
format. And with catchy chapter titles, like "casing the joint"
and "counting the loot" the whole idea of promoting one's
book is much less daunting.

As a publicist, I was encouraged to see her continued stress
on making sure that promotional efforts were not duplicated
and that the author or their representative was relied on to
make contact and follow up to ensure that all was being taken
care of when a selling event was scheduled. As she points out
in a variety of ways, being prepared doesn't always guarantee
book sales, but it makes it much more likely.

With an easy to follow format, the addition of helpful work
sheets and even tips about what to expect when one shows
up for an early morning radio interview, I felt that I should
visit her website and order a copy for each of my clients.

Authors sell books, not publishers, not publicists. With this
book in your selling arsenal you will be strides ahead of the
competition and much more able to handle the inevitable
hiccups that go with stepping out of the safety of your
writing studio and putting on your salesman's hat.

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