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An Exploratory Study of Men's Interpretation and Choices of Male Looks [Paperback]

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Item Number 217517  
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Item description for An Exploratory Study of Men's Interpretation and Choices of Male Looks by Ou Zhang...

Men's shifting self-identities and masculinities result in changes in men's clothing and shopping behavior. This study explored how male consumers with a different degree of fashion opinion leadership interpret the same male looks and the differences in their tendency to accept a variety of looks. It also investigated how these variances are related to information sources used.



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Item Specifications...


Pages   64
Est. Packaging Dimensions:   Length: 9.61" Width: 6.69" Height: 0.13"
Weight:   0.26 lbs.
Binding  Softcover
Release Date   Feb 20, 2008
Publisher   VDM Verlag Dr. Mueller e.K.
ISBN  3836466295  
ISBN13  9783836466295  


Availability  95 units.
Availability accurate as of May 28, 2017 04:46.
Usually ships within one to two business days from La Vergne, TN.
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1Books > Subjects > Business & Investing > General



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