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Brandscaping: Worlds of Experience in Retail Design [Paperback]

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Item description for Brandscaping: Worlds of Experience in Retail Design by Otto Riewoldt...

Brandscaping - die Gestaltung dreidimensionaler Markenwelten wird mehr und mehr zu einem Thema fr die Architektur von Verkaufsflchen. Auf die Herausforderung von E-commerce und globalisiertem Wettbewerb reagieren Unternehmen mit komplexen Konzepten, die den Markenmythos, die Begegnung mit dem Produkt als Objekt der Begierde, im Sinne umfassender prgender Raumerlebnisse inszenieren. Neueste Technologien und Anleihen bei der Unterhaltungsindustrie sind Elemente dieser real erfahrbaren Markenlandschaften, die auf emotionale Qualitten setzen und vom standardisierten Shop-System bis zum monumentalen Themenpark reichen. "Brandscaping" stellt fnfzehn internationale Projekte aus Architektur und Innenarchitektur vor, darunter Niketown London, City-Mall Sevens Dsseldorf, BMW-Themenpark Mnchen, Showroom Qiora New York, Shop-Konzepte Superga (Italien) und Migros (Schweiz). Das Buch dokumentiert ferner eine Workshop-Diskussion zwischen den fr diese Projekte verantwortlichen Imagedesignern und Architekten.

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Item Specifications...

Pages   120
Est. Packaging Dimensions:   Length: 9.4" Width: 8.6" Height: 0.3"
Weight:   1.15 lbs.
Binding  Softcover
Release Date   Jun 1, 2002
Publisher   Birkhäuser Basel
ISBN  3764366745  
ISBN13  9783764366742  

Availability  0 units.

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Product Categories

1Books > Foreign Language Books > German > All German Books
2Books > Foreign Language Books > German > Arts & Photography
3Books > Foreign Language Books > German > Nonfiction
4Books > Foreign Language Books > German > Professional & Technical
5Books > Subjects > Home & Garden > Interior Design > General
6Books > Subjects > Professional & Technical > Architecture > Building Types & Styles > General
7Books > Subjects > Professional & Technical > Architecture > General
8Books > Subjects > Professional & Technical > Architecture > Interior Design > General
9Books > Subjects > Professional & Technical > Architecture > Reference

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