Newsletter   Secure Checkout   Shopping Cart (0 Items)  
Search:    Welcome Guest! Save up to 30-40% on most items with our awesome everyday discounts!

Bringing Technology to Market: Trends, Cases, Solutions [Hardcover]

Our Price $ 59.50  
Retail Value $ 85.00  
You Save $ 25.50  (30%)  
Item Number 235175  
Buy New $59.50
Out Of Stock!
Currently Out Of Stock
Currently unavailable...

Item description for Bringing Technology to Market: Trends, Cases, Solutions by Olaf Plötner...

Sales executives manage their product and services business, lead the sales force, and represent the organization for which they work. In order to succeed in those tasks they need managerial acumen as well as people skills. These include a basic understanding of the markets in which their industry competes, the mechanisms with which these markets function, a comprehensive set of management tools and techniques as well as soft methods to coordinate and motivate their teams.
This is particularly the case when it comes to technology-based companies where a single sales pitch may easily exceed revenues of EUR 100 to 200 million. With generally only a very few, but constantly powerful and aggressive competitors, it is crucial for their executives to understand the current dynamics of the markets, the changing value chains, the necessity of new forms of business partnerships, ways and means to turn services into profitable business, adjusting sales strategy to business strategy, and measuring sales and business performance.
"Bringing Technology to Market" gathers those current developments of B2B marketing and sales, presented by major practitioners and leading scholars in Europe and the US.
"Bringing Technology to Market" will offer basic know how, best practice examples, and new insight and ideas for marketing and sales executives. These are managers, who so far have made their decisions mostly from the gut, frequently relying on stable environments and lasting connections to traditional business partners. Now they are required to understand and work on the developments and changes influencing their present and future markets, be they local, national and/or global.

Promise Angels is dedicated to bringing you great books at great prices. Whether you read for entertainment, to learn, or for literacy - you will find what you want at!

Item Specifications...

Pages   235
Est. Packaging Dimensions:   Length: 9.5" Width: 6.3" Height: 0.9"
Weight:   0.95 lbs.
Binding  Hardcover
Release Date   Jun 4, 2007
Publisher   Wiley-VCH
ISBN  352750270X  
ISBN13  9783527502707  

Availability  0 units.

More About Olaf Plötner

Register your artisan biography and upload your photo! Are You The Artisan or Author behind this product?
Improve our customers experience by registering for an Artisan Biography Center Homepage.

Product Categories

1Books > Special Features > Formats
2Books > Special Features > New & Used Textbooks > Business & Finance > Marketing
3Books > Subjects > Business & Investing > General
4Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General

Reviews - What do customers think about Bringing Technology to Market: Trends, Cases, Solutions?

Be the first to write a review about Bringing Technology to Market: Trends, Cases, Solutions

Ask A Question or Provide Feedback regarding Bringing Technology to Market: Trends, Cases, Solutions

Item Feedback and Product Questions
For immediate assistance call 888.395.0572 during the hours of 10am thru 8pm EST Monday thru Friday and a customer care representative will be happy to help you!

Help us continuously improve our service by reporting your feedback or questions below:

I have a question regarding this product
The information above is incorrect or conflicting
The page has misspellings or incorrect grammar
The page did not load correctly in my browser or created an error.

Email Address:
Anti Spam Question. To combat spammers we require that you answer a simple question.
What color is the sky?
Leave This Blank :
Do Not Change This Text :

Add This Product Widget To Your Website

Looking to add this information to your own website? Then use our Product Widget to allow you to display product information in a frame that is 120 pixels wide by 240 pixels high.

    Copy and paste the following HTML into your website and enjoy!

Order toll-free weekdays 10am thru 10pm EST by phone: 1-888-395-0572 (Lines are closed on holidays & weekends.)
Customer Service | My Account | Track My Orders | Return Policy | Request Free Catalog | Email Newsletter

Gift Certificates
RSS Feeds
About Us
Contact Us
Terms Of Use
Privacy Policy