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Pharmamarketing: Ein Leitfaden für die tägliche Praxis [Hardcover]

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Item description for Pharmamarketing: Ein Leitfaden für die tägliche Praxis by O. Borowy Thomas Trilling...

Das erste praxisbezogene Buch fr den Produktmanager in der Pharma- und Medizinprodukteindustrie oder fr den, der es noch werden will. Dieses Buch ist praxisnah und fr den tglichen Einsatz konzipiert: Der Praxisleitfaden ist der tgliche Assistent des Produktmanagers, der erfolgreich im Marketing in der Pharmaindustrie arbeiten will. Das Buch liefert einen berblick ber alle wichtigen Aspekte des Pharmamarketing, weist auf mgliche Fallstricke hin und gibt praktische Hilfestellungen fr die Planung und Durchfhrung der verschiedenen Marketingprojekte. Besonders wertvoll sind Checklisten fr jede Marketingmanahme, in denen alle wichtigen Arbeitsschritte aufgefhrt sind. Die zweite Auflage wurde aktualisiert und verbessert. Ein Muss fr jeden, der selbstverantwortlich Projekte im Marketing durchfhrt.

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Item Specifications...

Pages   257
Est. Packaging Dimensions:   Length: 9.45" Width: 6.3" Height: 0.87"
Weight:   1.15 lbs.
Binding  Hardcover
Release Date   Apr 1, 2008
Publisher   Springer
ISBN  3540726365  
ISBN13  9783540726364  

Availability  0 units.

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Product Categories

1Books > Subjects > Business & Investing > Management & Leadership > Management
2Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
3Books > Subjects > Medicine > Pharmacology > Pharmacy
4Books > Subjects > Professional & Technical > Medical > Pharmacology > Pharmacy

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