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Marketing for Congregations: Choosing to Serve People More Effectively [Paperback]

By Norman Shawchuck (Author), Philip Kotler (Author) & Bruce Wrenn (Author)
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Item Number 151854  
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Item description for Marketing for Congregations: Choosing to Serve People More Effectively by Norman Shawchuck, Philip Kotler & Bruce Wrenn...

How does a congregation do research, test its services, create and market a ministry, and evaluate results? By helping the reader overcome objections to marketing religion, this book guides pastors and other leaders of congregations to make better, informed decisions and meet the needs of people more effectively.

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Item Specifications...

Studio: Abingdon Press
Pages   428
Est. Packaging Dimensions:   Length: 9.14" Width: 6.26" Height: 1.06"
Weight:   1.68 lbs.
Binding  Softcover
Release Date   Aug 31, 1992
Publisher   Abingdon Church Supplies
ISBN  0687235790  
ISBN13  9780687235797  

Availability  0 units.

More About Norman Shawchuck, Philip Kotler & Bruce Wrenn

Register your artisan biography and upload your photo! Norman Shawchuck, Ph.D., is the author of more than 10 books on spirituality, conflict, and management. He has trained U.S. Navy and Marine chaplains and has effectively utilized marketing research to help numerous congregations.

Norman Shawchuck was born in 1935.

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Product Categories

1Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
2Books > Subjects > Business & Investing > Marketing & Sales > Marketing
3Books > Subjects > Religion & Spirituality > Christianity > Clergy > Church Administration
4Books > Subjects > Religion & Spirituality > Christianity > Clergy > Church Institutions & Organizations
5Books > Subjects > Religion & Spirituality > Christianity > Clergy > Ministry

Christian Product Categories
Books > Church & Ministry > Pastoral Help > General

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Reviews - What do customers think about Marketing for Congregations: Choosing to Serve People More Effectively?

Absolutely the Best  Nov 25, 2005
This is absolutely the best book out today (and, it has been out for 15 years) on this subject. It is more thorough than anything Barna has written, although he writes good stuff as well. The writers of this book are acknowledged leaders in their fields. My marketing degree was filled with books written by Mr. Kotler. He is simply one of the most knowledgeable in this field. So, if you want an understanding of what the marketing approach can provide for your ministry (it is not selling) then take a chance on this book. It will change your viewpoint forever. As for Unbiblical Intrusion of World, if you want to fritter away your life with your head in the sand so be it. If you want to give your ministry new life, then read this book and open up the possibilities. In fact, I doubt if Unbiblical read this book. Pray tell how he can review? William
Ministry Marketing 101! You need this book.  Aug 14, 2004
This book will help you understand ministry marketing. One of the authors (Kotler) practically invented social markeing. This form of marketing is not for tangible products, but marketing ideas and behaviors. You need to understand the basic principles of marketing to take full advantage of it. The book is sound marketing, it's not marketing that make's something worldly--it's worldly people. If you are godly, so will your marketing be.
Helpful look at ways to market the church effectively  Oct 10, 2003
The phrase "church marketing" makes many people of faith cringe, but it is an aspect of our outreach and evangelism efforts that we need to be intentional about. Effective mission and outreach begins with prayer and a vision, but having a grasp on the logistics of making a positive impression to our guests is important.

The message of hope in the Lord does not change, but the way we communicate that message to the emerging culture of unchurched and marginally churched people needs to be adapted in order to effectively reach them.

This book will help clergy, lay leaders, and ministry teams to do just that. It is not a cure all, but the book is one of many tools that will help congregations who are truly dedicated to reaching people effectively.

Unbiblical Intrusion of World  Feb 12, 2003
There has been no Biblical proof yet offered which shows that Jesus was a marketing man, or that marketing is to be part of the growth of Jesus' Kingdom.

See my critique in Testing the Claims of Church Growth.

This is good marketing, but poor theology.


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