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Individual Behavior in Social Context [Paperback]

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Item Number 218435  
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Item description for Individual Behavior in Social Context by Natalia V. Ovchinnikova...

This study focuses on introducing behavioral components and social context into economic models and includes three essays. It develops a theoretical framework and models individual behavior in social context for three types of decisions: a household choice of a neighborhood, a consumer decision regarding the purchase of goods and services, and a farmer choice of agricultural technologies which contribute to the reduction of the pace of global warming. The first essay deals with the social aspects of urban and regional economic problems. The second essay focuses on the impact of social context on consumer behavior. The third essay considers individual participation in the solution of common (global) problems, which induces other-regarding rather than pure self-interest behavior. The book is addressed to researchers in behavioral economics, economic psychology, consumer and household economics. It is also directed towards practitioners in consumer behavior, urban development, and environmental economics.

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Item Specifications...

Pages   124
Est. Packaging Dimensions:   Length: 9.61" Width: 6.69" Height: 0.26"
Weight:   0.46 lbs.
Binding  Softcover
Release Date   Dec 7, 2007
Publisher   VDM Verlag Dr. Mueller e.K.
ISBN  3836424525  
ISBN13  9783836424523  

Availability  142 units.
Availability accurate as of Oct 25, 2016 04:55.
Usually ships within one to two business days from La Vergne, TN.
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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Marketing & Sales > Advertising
3Books > Subjects > Business & Investing > Marketing & Sales > Consumerism

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