Item description for The Idea Machine: How ideas can be produced industrially by Nadja Schnetzler...
Can ideas be produced industrially? In the same way as shoes or chocolate? Or does it require flashes of inspiration from brilliant creative thinkers?
No, claims Nadja Schnetzler. In her Swiss company BrainStore, ideas are produced in the same way as products: to order and on a conveyor belt. How is it made possible? - very simply: with the BrainStore ideas machine, an innovation model which functions on engineering principles. The author explains how ideas can be produced systematically and efficiently using this model. Numerous case studies from all over Europe and many anecdotes show the reader how he can successfully use the idea factory's tools in his own company.
The book shows that anyone can develop good ideas - you just need to know the right methods and put together the right team.
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Est. Packaging Dimensions: Length: 8.5" Width: 5.83" Height: 0.94" Weight: 0.88 lbs.
Release Date Jul 29, 2005
ISBN 3527501355 ISBN13 9783527501359
Reviews - What do customers think about The Idea Machine: How ideas can be produced industrially?
An Invaluable Summary of 15 Years of Idea Generation Expertise Aug 12, 2005
I've been a great fan of The BrainStore for a couple of years, since a friend referred me to their website. The genius of this truly innovtive, unique process for creative problem solving in business is revolutionary. I was delighted to see that a text on the subject had been published by Nadja. I bought it and recommended it to several associates immediately.
This book is a "must read" for everyone who wants to break out of the fixed ideas of a stagnant world and explore new realms for themselves and help others to do the same. You'll never read another book like it.