Item description for E-Commerce and Export Performance by Munib Karavdic...
The Internet is lowering barriers to information exchange and export to an unprecedented degree. This book is the first systematic investigation of how e-commerce impacts export marketing and performance in terms of product design, global promotion, and distribution. Not only does the work advance marketing theory, it also provides a rich dataset of results from a comprehensive survey of exporters. Marketing professors and exporters will find this book to be a valuable addition to their library. "This study presents a first attempt to examine the link between the business environment, export marketing strategy, e-commerce activities and export performance in an export venture market . it is highly recommended for marketing scholars and practitioners." - Dr. Gary Gregory, Associate Director of Centre for Applied Marketing and Senior Lecturer of Marketing, University of New South Wales
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Est. Packaging Dimensions: Length: 8.8" Width: 6.1" Height: 1.3" Weight: 1.55 lbs.
Release Date Oct 28, 2006
Publisher Cambria Press
ISBN 1934043184 ISBN13 9781934043189