Item description for On Air: The Visual Messages And Global Language Of MTV by MTV...
Since its inception MTV has played an eminent role in defining the visual culture of several generations on a global scale. By continually challenging young, not yet known artists, animators and filmmakers to create images for its worldwide network of stations, MTV also functions as a catalyst for the creative expression of our time. This comprehensive book documents both the best in recent MTV designs and campaigns from around the world and the station's visionary influence on the design of the future.
On Air is the definitive collection of the broad range of visual art created for MTV -- from brand logos to trailers, motion graphics, web design, advertising, etc. It includes classic and contemporary work done for stations in Asia, Europe and the Americas that was previously unseen outside of the local market for which it was created plus groundbreaking visuals that have yet to air. In order to include moving images, the book is accompanied by a DVD, which contains a vast selection of motion graphics, on air designs and clips from the MTV archives.
This authoritative volume presents a broad range of projects with information on the artists, briefings and releases. In addition to cutting edge images, it contains exclusive interviews with and texts by designers plus insightful information from MTV, which provide a rich context for the featured projects.
The scope, quality and exclusivity of the shown work make the book a must have for a wide range of creatives and professionals alike.
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Est. Packaging Dimensions: Length: 11.73" Width: 9.76" Height: 1.1" Weight: 3.17 lbs.
Release Date Mar 30, 2006
Publisher Gestalten Verlag
ISBN 3899550617 ISBN13 9783899550610
Reviews - What do customers think about On Air: The Visual Messages And Global Language Of MTV?
A Pro Book Dec 12, 2007
I don't know what copy of what book the reviewer, Paulo Matsui, is talking about, but evidently it's not for the same title of the same ISBN advertised by this site. Or, he was only interested in MTV history, minus the creative process. As someone interested in motion graphics, audio, and design, I think On Air: The Visual Messages and Global Language of MTV is pretty inspiring and well-packaged; you can discover a lot about MTV culture as well as design production.
This book is beautiful, organized and conceptually informative. Not only does it document MTV's motion design, trailers and clips from all over the world, it tells you the region in which the MTV project was broadcast in, has comments from artists working on said projects, as well as the location of production, clients involved, and a list of credits. They elaborate on the concept, on making it, and feedback. It also includes thoughtful and inspiring content written by creative people including Mark Hanson, Sophie Lovell, Anne-Celine Jaeger, and Mark Tungate. The previous reviewer says that all images are in B&W, untrue; every image still presented is in full 4-color. What's more, there's a supplementary DVD you can play in your set-top DVD player dually formatted as PAL and NTSC. 100 clips and 70 minutes of it! Each clip is brief, just the way my attention likes it.
A lot of careful creativity and thought was put into this book and I would have probably bought it myself if I hadn't received it as a gift (thanks, AJ). Some of the examples included in this book are a hit or miss with me, such as that with most MTV content, but nonetheless, I learn something and am inspired. It's a great reference book, even though it's from 2005.
If you're interested in MTV design and thinking about whether to give On Air a look or not, give it a go. All the inaccuracies represented by the other reviewer must prove that he's describing some other book, or was just looking for a "backstage" pass.
A con book Jul 31, 2007
MTV all-hype imagery springs back to your head when you read the title of this book. Nothing could be farther from its content: B&W pictures taken off a TV screen. Actually 1 - ONE! - B&W picture per page that goes with a couple of paragraphs on what that image is about. Totally rip off using the MTV brand. The cover's nice though. Go for "Mtv: The Making of a Revolution" instead if you're interested on backstage information.