Item description for The Customer Centric Enterprise: Advances in Mass Customization and Personalization by Mitchell M. Tseng, Frank T. Piller, Mitchell M. Tseng & Frank T. Piller...
Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land`s End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.
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Est. Packaging Dimensions: Length: 1.25" Width: 6" Height: 9" Weight: 1.85 lbs.
Release Date Aug 5, 2003
ISBN 3540024921 ISBN13 9783540024927
Availability 0 units.
More About Mitchell M. Tseng, Frank T. Piller, Mitchell M. Tseng & Frank T. Piller
Behnam Tabrizi is Consulting Professor in the Department of Management Science and Engineering at Stanford University. His article in "Administrative Science Quarterly," co-authored with Kathy Eisenhardt, won the 2001 Award for Scholarly Contribution for a paper that had the greatest influence on subsequent theory and research in the field of management. He has also published articles in "Harvard Business Review," As a frequent traveler to China in recent years, Tabrizi has worked with more than 300 CEOs of the largest private and public Chinese companies on their corporate transformation. He has been featured in "China Daily" and on BBC and C-SPAN. Mitchell M. Tseng is Professor in the Department of Industrial Engineering and Engineering Management at Hong Kong University of Science and Technology (HKUST), and Director of the Advanced Manufacturing Institute. He coedited (with Frank T. Piller) "The Customer Centric Enterprise: Advances in Mass Customization and Personalization" (2003). Tseng has held senior management positions at Xerox and Digital Equipment Corporation and faculty positions at University of Illinois at Urbana-Champaign and Massachusetts Institute of Technology.