Item description for Entrepreneur Magazine's Start Your Own e-Learning Business (The Startup Series) by Mike Hogan...
Using computers for education and training, an industry that barely existed a decade ago, is a fast-growing business opportunity for enterprising people who enjoy helping others learn and who are comfortable with computers.
Start Your Own E-Learning Business, part of Entrepreneur magazine's popular StartUp series, is based on extensive interviews with industry experts and educators, market analysts, and founders of e-learning ventures large and small.
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Est. Packaging Dimensions: Length: 8.9" Width: 6.85" Height: 0.31" Weight: 0.62 lbs.
Release Date Jul 9, 2004
Publisher Entrepreneur Press
ISBN 1932531238 ISBN13 9781932531237
Availability 0 units.
More About Mike Hogan
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
I loved this book. I really liked it a lot! I'm in the process of putting together a virtual business that will provide a distance learning programs, some publications, and a coaching service. Having this book to read was wonderful because it discusses the ins and outs of putting together an online education business that is what distance learning programs are.
There are a number of books available today regarding infopreneurship and being an infopreneur. Creating articles, booklets, books, and reducing them to PDF files is the simplest way to be an infopreneur. But putting together teaching programs and providing the PDF files coupled with back and forth interaction through email and/or telephone is a bit more involved. It's still infopreneurship, but it is also distance learning or an online education business. This book explains what online education is about. And it gives you lots of resources and things to think about if you decide to take the plunge and start your own online education business. It has 14 chapters and two lists of resources in its appendix:
1. Learning for a Better Life 2. Entering the Online Learning Market 3. Start-up strategies 4. Online education goes to school 5. Tuning up knowledge workers 6. Lifelong online learning 7. Course planning and offerings 8. Solid foundations for virtual firms 9. Putting your money down 10. Content and delivery 11. It's all about the software 12. Finding the financing 13. Spreading the word 14. Failure and success A1. Online education resources A2. Glossary
I was disappointed with Chapter 8 that discussed Choice of Entity (COE) issues and Business Plans. The COE material was VERY poor, and even wrong at times. LLCs don't dissolve just because an owner dies. The author simply did not know what he was talking about. Consider getting a copy of "Structuring Your Business" (ISBN: 1593371772) to get good information about COE. I've posted a book review for that book on this site, too. I think there should have been a full chapter devoted to business plans in this book. But there wasn't. Consider getting a copy of "Business Models Made Easy" (ISBN: 1599180413). I've posted a book review for that book on this site, too.
If you are wanting to build and run an online education business like me, then definitely get a copy of "Four Steps to Building a Profitable Coaching Practice" (ISBN: 0595296602). I've posted a book review for that book on this site, too. Three other book s I highly recommend you read to supplement Mr. Mintzer's book are: "Mastering Online Marketing" (ISBN: 1599181517), "Web Business Success" (ISBN: 0974924504), and "The Web Savvy Writer" (ISBN: 0977830403). This last book is not currently being sold on this site. Google "websavvywriter" to find the author's site and you can buy it from her directly.
What I liked the most about this book was the number and quality of URLs provided of real life distance learning Web sites. They can be found in the body of the book and in the appendix (A1). The Glossary was a disappointment. Also, I found the expenses listed in starting and running an online education business to be high. In fact, very high! If you do the research necessary to write a sound 25-35 page business plan, then you will realize how off the mark the expenses listed in this book really are. It is possible to start such a business for next to nothing except for your time in creating your business plan and your product(s). 5 stars!