Item description for The Switch Effect by Mike Gilbert...
"The Switch Effect" offers a revolutionary approach in revealing the nuances of how to take a dream and turn it into reality. This book offers a captivating, yet authentic working example of the entrepreneurial process by explaining how to generate an innovative idea and then how to marshal the resources to make it happen. "The Switch Effect" is two books in one. It is the remarkable story of Mike Gilbert and how he created the product in 1999. It also includes practicable step-by-step strategies and techniques that will actually work in the real world. At the end of each chapter is a summary of helpful hints and steps to move one forward.
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Est. Packaging Dimensions: Length: 8.9" Width: 6" Height: 0.7" Weight: 0.75 lbs.
Release Date Nov 28, 2007
Publisher Palari Publishing
ISBN 1928662102 ISBN13 9781928662105
Availability 0 units.
More About Mike Gilbert
Gilbert works at Microsoft as a program manager designing object models for business productivity and Web collaboration products. He is also a regular speaker at conferences such as Microsoft Tech*Ed and the Microsoft Office and VBA Solutions Conference.