Item description for Los Logos by Mika Mischler...
Often deceptively simple, the task of a logo is hardly ever an easy one_via extreme reduction it needs to radically and perfectly distill an image or message into a simple, easily recognizable icon.
Assembling the works of designers from around the globe this substantial volume contains an incredible wealth of pictorial representations, providing a broad overview of contemporary logo design of cutting edge designers.
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Est. Packaging Dimensions: Length: 1.5" Width: 7.75" Height: 10" Weight: 3.35 lbs.
Release Date Oct 1, 2002
Publisher Die Gestalten Verlag
ISBN 3931126927 ISBN13 9783931126926
Reviews - What do customers think about Los Logos?
Designer focused Mar 15, 2007
If you're a designer that needs inspiration in this synthetic world (just like me) look no further. Just go ahead and buy the 3 books of the series (just like me). Don't be afraid the logos don't are seppareted in themes so one book complements the other.
It impress me because I acctually hate logo books, they are so corporate usually. But these stand up for the creative explorations over style, application and paradigm breaking. A huge collection of logos, I feel I don't need to buy other books in the genre, all I need is there (i am a designer not a agency director, so don't get me wrong)
My review Jan 11, 2007
The firs session of this alternative logo design is a great place to find new ways to do logos.
Pretty good for curiosity, but lacks real-world logos May 31, 2006
I do like this book. It is an interesting compilation of inspired work, innovative design, strange ideas that make sense. It's good for that kind of reference.
Los Logos has a few flaws, however. First, let me state that I acknowledge that the author did not necessarily intend that this book was the ultimate reference of everything logos, but still. It's a 443 pages long book called LOS LOGOS, it could really bring diverse points of view on the subject. It says here they wanted to present new ideas. Good, there's plenty of that here, but it is packed with dozens of jobs from the same few design companies, which makes for a repetitive collection. If you pay attention, you'll see all works fom the same companies have a similar style, and you end up wanting more, even with so much to look at. That's the one thing that made me sad about Los Logos: why didn't the author look at works from many other styles? These all look the same, either new retro or futuristic. The team that compiled this works actually seems to have gone out of its way to find unusual art all over the world, but then why do all works look alike in a way? It lacks a bit of real-world works. These are mostly used in alternative brands that don't seem to target the majority of the population.
It's good, but could have been so much better.
It's not bad, but it's not all that either... Feb 24, 2006
The book comes in a nice cover and all, but I was a bit dissapointed upon looking inside. There are some cool logos, but not as many as I thought their would be. Some of them suck and I don't know why they're even in there. I'd say out of 385 pages 100 were good. Not all of them are bad though, I have seen worse. This book is good if your venturing into new styles , or just for a good creative refreshment, yet it's also good for referencing too.
Not about info, but about form. Nov 16, 2005
I don't think everyone is understanding the true intentions of this book. It's really not about the index, chapters or maturity of it. I feel this book should primarily (or only) be used for visual style inspiration. When you're designing a logo, have a concept in mind, but you're looking for a way to execute the visuals, this is THE book you pick up! No exceptions. If you think this book was a waste of money, then go work in a cubicle and layout some order forms.