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A La Caza Del Tesoro/ Treasure Hunt: En El Interior De La Mente Del Nuevo Consumidor/ Inside the Mind of the New Global Consumer [Paperback]

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Item description for A La Caza Del Tesoro/ Treasure Hunt: En El Interior De La Mente Del Nuevo Consumidor/ Inside the Mind of the New Global Consumer by Michael J. Silverstein...

A La Caza Del Tesoro/ Treasure Hunt: En El Interior De La Mente Del Nuevo Consumidor/ Inside the Mind of the New Global Consumer by Michael J. Silverstein

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Item Specifications...


Pages   379
Est. Packaging Dimensions:   Length: 8.2" Width: 5.3" Height: 1.2"
Weight:   0.8 lbs.
Binding  Softcover
Release Date   May 15, 2007
Publisher   Urano
ISBN  8496627195  
ISBN13  9788496627192  


Availability  0 units.


More About Michael J. Silverstein


Register your artisan biography and upload your photo! Michael J. Silverstein is a senior partner and managing director at The Boston Consulting Group. He is the coauthor of the bestsellers Trading Up and Treasure Hunt. He is an authority on consumer buying behavior, retail and packaged goods innovation, and market development.

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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Marketing & Sales > Consumerism



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