Item description for A La Caza Del Tesoro/ Treasure Hunt: En El Interior De La Mente Del Nuevo Consumidor/ Inside the Mind of the New Global Consumer by Michael J. Silverstein...
A La Caza Del Tesoro/ Treasure Hunt: En El Interior De La Mente Del Nuevo Consumidor/ Inside the Mind of the New Global Consumer by Michael J. Silverstein
Promise Angels is dedicated to bringing you great books at great prices. Whether you read for entertainment, to learn, or for literacy - you will find what you want at promiseangels.com!
Est. Packaging Dimensions: Length: 8.2" Width: 5.3" Height: 1.2" Weight: 0.8 lbs.
Release Date May 15, 2007
ISBN 8496627195 ISBN13 9788496627192
Availability 0 units.
More About Michael J. Silverstein
Michael J. Silverstein is a senior partner and managing director at The Boston Consulting Group. He is the coauthor of the bestsellers Trading Up and Treasure Hunt. He is an authority on consumer buying behavior, retail and packaged goods innovation, and market development.