Item description for Does CE Exist? - An Investigation of Corporate Entrepreneurship Practices within the Service Sector by Michael G. Brizek...
Does Corporate Entrepreneurship truly exist within the highly service oriented as that of the hospitality / restaurant industry? The purpose of this study was to identify the perception and relationships between corporate entrepreneurship (CE) practices and management performance. The use of Morris and Kuratko's (2002) Corporate Entrepreneurship Assessment Instrument (CEAI) was used as the survey instrument for this study. A sample size of 1,200 unit managers, middle managers, and top management teams (TMTs) within nine casual dining restaurant organizations were surveyed with a response of 522 subjects at a rate of 44%. Responses of the CEAI results were studied using regression analysis and conclusions were drawn to support four out of the six hypothesis originally proposed in determining CE activity and management reinforcement. A post test analysis was also conducted in order to reinforce the previous results of the original study. This study concluded with the determination through an empirical analysis that forms of CE activity and enforcement are currently present within the casual dining restaurant segment. The book is designed for professionals and researchers interested in further exploring the innovation and entrepreneurship phenomenon within the specifics of the hospitality / service industry.
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Est. Packaging Dimensions: Length: 9.61" Width: 6.69" Height: 0.31" Weight: 0.53 lbs.
Release Date Jan 8, 2008
Publisher VDM Verlag Dr. Mueller e.K.
ISBN 3836435527 ISBN13 9783836435529
Availability 95 units. Availability accurate as of Oct 25, 2016 07:00.
Usually ships within one to two business days from La Vergne, TN.
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More About Michael G. Brizek
Micheal, G. Brizek, Ph.D. is an Assistant Professor for the Department of Hospitality and Tourism Management at Isenberg School of Management University of Massachusetts, Amherst. Dr. Brizek has a Ph.D. in Hospitality Tourism Management from Virginia Tech, an M.H.R.T.A. from the University of South Carolina, and a B.S. from the University of South Carolina.