Item description for Viral Marketing: Potential and Pitfalls by Michael Bryce...
The book seeks to provide a critical evaluation of viral marketing's potential as a new and possibly crucial dimension in 21st century marketing. It covers essential features of communicational and social behaviour, examines key aspects of viral marketing from the original concept to final implementation and investigates methods of campaign assessment. Consideration is given to the application of viral marketing in a broader corporate communication strategy as well as to some of the pitfalls that may be encountered.
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Est. Packaging Dimensions: Length: 8.19" Width: 5.83" Height: 0.39" Weight: 0.31 lbs.
Release Date Feb 1, 2007
Publisher VDM Verlag Dr. Mueller e.K.
ISBN 3865501745 ISBN13 9783865501745
Availability 68 units. Availability accurate as of Oct 23, 2016 09:59.
Usually ships within one to two business days from La Vergne, TN.
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