Item description for Sales & Marketing: The New York Times Pocket MBA Series by Michael A. Kamins & Grover Gardner...
Overview "The New York Times" Pocket MBA Series is a 12-volume reference tool ideal for all businesspersons. Each volume, written by professors from top graduate business schools and edited by "The New York Times" business editors, presents 25 key principals in sales and marketing. 2 CDs.
Publishers Description The New York Times Pocket MBA Series is a 12-volume reference tool ideal for all businesspersons. Each volume, written by professors from top graduate business schools and edited by The New York Times business editors, presents 25 key principals in specific areas of business expertise.
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Studio: Listen & Live Audio
Running Time: 150.00 minutes
Est. Packaging Dimensions: Length: 7.68" Width: 5.34" Height: 0.59" Weight: 0.23 lbs.
Release Date Feb 1, 2003
Publisher Listen & Live Audio
ISBN 188540896X ISBN13 9781885408969
Availability 0 units.
More About Michael A. Kamins & Grover Gardner
Kamins is an Associate Professor of Marketing at the Marshall School of Business Administration at the University of Southern California. He has taught at both the undergraduate and graduate levels at USC for over 15 years.
Michael A. Kamins currently resides in the state of California. Michael A. Kamins has an academic affiliation as follows - University of Southern California, Keck School of Medicine, Los Angele.
Reviews - What do customers think about Sales & Marketing: The New York Times Pocket MBA Series?
Awful, Terrible, Worthless ACADEMIC DRIVEL Mar 26, 2007
I hate academics of all kinds. They are all about using big words and talking about airy fairy theory that they have no practical experience in. Truly awful. This so-called marketing CD is painful to listen to. It is so lacking in practical advice. NEVER accept any help or teaching from any academic! You need to learn from true, practicing experts who have years and years of successful experience in the field! Learn from the best REAL marketers, not morons that just went to college, read some silly, useless academic books, and have little or no real world experience. If this is what they teach to MBA's, then MBA's are laughable and I'm glad that they're my competition! Hahahaha. No wonder those guys with college degrees on the Apprentice tv show don't know what they're doing! Ridiculous.
Generic MBA. Jan 25, 2007
Generic text book MBA stuff.-worth the purchase, good leaning tool while stuck in traffic.
Quick, very quick Mar 13, 2005
This CD has a lot of great content, however as this is an abridged version, it goes very quick and only skims all the information and doesn't go into the detail I'd like. I'd only use this book as a means for justifing buying the book.