Item description for Business to Business Electronic Commerce: Challenges and Solutions by Merrill Warkentin...
In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel -- selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began -- called business-to-business electronic commerce. Business to Business Electronic Commerce will provide researchers and practitioners alike with a source of knowledge related to this emerging area of business.
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Est. Packaging Dimensions: Length: 10.08" Width: 6.93" Height: 0.94" Weight: 1.54 lbs.
Release Date Dec 24, 2001
Publisher IGI Global
ISBN 1930708092 ISBN13 9781930708099
Availability 83 units. Availability accurate as of Apr 25, 2017 02:48.
Usually ships within one to two business days from La Vergne, TN.
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More About Merrill Warkentin
Warkentin is Associate Professor of MIS in the College of Business and Industry at Mississippi State University.