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Por Que Deseamos Lo Que Deseamos? [Paperback]

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Item description for Por Que Deseamos Lo Que Deseamos? by Melinda Davis...

Por qu deseamos lo que deseamos? es fruto de un experimento curioso e interesante, el Proyecto Deseo Humano, un estudio de seis aos realizado por el gabinete think-tank de la autora. El objetivo de tan inusitada iniciativa fue bien sencillo: descubrir las motivaciones del siglo XXI o, dicho en otras palabras, analizar el estado actual de las necesidades y deseos humanos para ayudar a las empresas a conectar mejor con sus clientes y a los individuos a ser ms felices. Durante esta investigacin el grupo realiz descubrimientos sorprendentes que mostraban una transformacin radical en los deseos de los ciudadanos: las preocupaciones principales de los habitantes del siglo XXI ya no tienen que ver nicamente con las necesidades fsicas; nuestra vida est dirigida en estos momentos por deseos metafsicos y no buscamos solamente la satisfaccin de las necesidades materiales sino una especie de curacin psicoespiritual. Segn afirma Davis, la felicidad mental se impone al dinero y al poder. Y eso se refleja en nuestros hbitos de consumo y en nuestra forma de vivir. Siguiendo la tesis de Davis, actualmente las decisiones de compra de los consumidores se basan no tanto en el rendimiento que ofrecen los productos y su relacin precio/calidad sino tambin, y ms importante, en la felicidad espiritual que les proporcionan. Desde las relaciones personales hasta las empresariales, este libro ofrece un enfoque revolucionario de lo que mueve a las personas a comportarse como se comportan, a averiguar lo que quieren y por qu lo quieren.



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Item Specifications...


Pages   336
Est. Packaging Dimensions:   Length: 9" Width: 5.9" Height: 0.9"
Weight:   1.05 lbs.
Binding  Softcover
Publisher   Ediciones Urano
ISBN  8479535490  
ISBN13  9788479535490  


Availability  0 units.


More About Melinda Davis


Register your artisan biography and upload your photo! Melinda Davis is the CEO and primary seer of The Next Group, a futurist think tank in New York, and has consulted to multinational corporations, venture capitalists, politicians, and pop culture icons. She is also a fiction writer and winner of a Pushcart Prize. She lives in New York City with her husband, Ealan Wingate.

Melinda Davis currently resides in New York City, in the state of New York.

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Product Categories

1Books > Subjects > Business & Investing > Management & Leadership > Management
2Books > Subjects > Business & Investing > Marketing & Sales > Consumerism



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