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What is Branding? (Essential Design Handbooks) [Hardcover]

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Item description for What is Branding? (Essential Design Handbooks) by Matthew Healey...

A comprehensive guide to the world of branding

It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.

Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can be applied to, and what it can achieve, What is Branding? will help ensure the success of branding for any product, service, person, or place.

Case studies included in the international portfolio of campaigns explain what makes them work, why they matter, and what can be learnt from them. Analysis focuses both on design know-how and on theory, looking at how professionals wrestle with abstract notions of perception, culture, and love while at the same time solving the nuts-and-bolts problems of package design, sign making, and web technology.

Promise Angels is dedicated to bringing you great books at great prices. Whether you read for entertainment, to learn, or for literacy - you will find what you want at!

Item Specifications...

Pages   256
Est. Packaging Dimensions:   Length: 1" Width: 6.75" Height: 8.5"
Weight:   1.9 lbs.
Binding  Hardcover
Release Date   Jan 31, 2008
Publisher   RotoVision
ISBN  2940361452  
ISBN13  9782940361458  
UPC  080665614583  

Availability  0 units.

More About Matthew Healey

Register your artisan biography and upload your photo! Matthew Healey (New York, NY) is a brand consultant and graphic designer. He has worked on several successful branding and design projects in Eastern Europe and the USA.

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Product Categories

1Books > Calendars > Arts
2Books > Special Features > New & Used Textbooks > Humanities > Art & Music > Studio Art > Design
3Books > Subjects > Arts & Photography > Art > Art History
4Books > Subjects > Arts & Photography > Art > Art Instruction & Reference > General
5Books > Subjects > Arts & Photography > Graphic Design > Commercial > Illustration
6Books > Subjects > Arts & Photography > Graphic Design > Design > General

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