Item description for Entrepreneurship in Biotechnology: Managing for Growth from Start-Up to Initial Public Offering (Contributions to Management Science) by Martin Grossmann...
Research and development of novel medicines for human therapy commonly takes over a decade before significant revenues from sales are forthcoming. How can biotechnology companies be founded and grow successfully in an industry with such extended innovation processes? The book investigates this problem and distinguishes three growth phases: From incorporation and start-up through collaborative R&D with large pharmaceutical firms to value creation from R&D pipelines to Public Offerings and product marketing. In this book a dynamic simulation model for testing different decision-making strategies is developed. For each phase the author identifies decision rules that provide for successful corporate growth.
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Est. Packaging Dimensions: Length: 9.1" Width: 6.2" Height: 0.8" Weight: 1.05 lbs.
Release Date Jul 15, 2003
Publisher Physica-Verlag Heidelberg
ISBN 3790800333 ISBN13 9783790800333
Availability 60 units. Availability accurate as of Oct 21, 2016 12:44.
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