Item description for The Strategy Process: A Practical Handbook for Implementation in Business by Markus Venzin...
Dismissing the plethora of meaningless buzz words, simplistic checklists, and impractical business models common to management theory, this handbook advocates down-to-earth techniques for creating and implementing realistic business strategies. Presenting an array of methods that have stood the test of time in real-world business and academic environments, the content focuses on the strategic process as the backbone for the planning and implementation of strategic initiatives. Serving to remind readers that questions such as What do I do? When do I do it? and What goals should I be trying to achieve? should be posed at each stage of the strategic process, chapters begin with a brief introduction summarizing the tasks associated with specific stages, such as market analysis and development of a long-term vision, and the anticipated results. Would-be strategists are also advised on the axioms of patience, realism, and perseverance as they pertain to business management: patience---business strategies take time to mature both in the marketplace and in the corporate environment; realism---100% growth per quarter and permanent above-average returns go against all the rules of economic theory; and perseverance---strategic processes require application and effort, the persuasion of people, and the implementation of decisions.
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Est. Packaging Dimensions: Length: 9.13" Width: 6.06" Height: 0.87" Weight: 0.88 lbs.
Release Date Apr 1, 2005
Publisher Cyan Communications
ISBN 190487911X ISBN13 9781904879114
Availability 0 units.
More About Markus Venzin
Markus Venzin is a professor of strategic management at Bocconi University of Milan. He is also a founder of the strategic consulting firm Redcom. Carsten Rasner is a director of the Steinbeis-Hochschule Berlin and is responsible for the masters in business administration media management course. Volker Mahnke is a professor of strategy and innovation at the Copenhagen Business School.
Markus Venzin has an academic affiliation as follows - Associate Professor for International Strategic Management, Bocconi Un.
Reviews - What do customers think about The Strategy Process: A Practical Handbook for Implementation in Business?
A great roadmap on Strategic Process Jun 12, 2006
I commend it highly. It is a great handbook on Strategic Process. It is written in an accessible style that engages the reader and it is full of useful ideas without being overly prescriptive or formulaic.
There has been a need for a readable, practical but theoretically underpinned book on Strategic Process ... here it is.
This book is a great resource for managers thrown into the midst of strategy implementation processes, who need to gain understanding of strategic processes.
"Configure the processes with patience, realism, and determination and you will see that the contents automatically gain in quality" quote authors. - Great statement; processes are very important.
The structure/setup of this book I could use as a basic framework for the Strategic Management Course at United Business Institutes, Belgium. The book will enable the reader to understand the wide range of issues involved in strategy processes.
After reading this book, the reader will be able to think about strategy and judge strategic thinking (authors are using questions as a form to introduce a subject - great concept) and - this is important - make the reader curious about strategy and willing to look further into this subject.