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Business Success in China [Hardcover]

Our Price $ 75.19  
Retail Value $ 79.99  
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Item Number 231482  
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Item description for Business Success in China by Markus B. Hofer...

China is the world's largest power region, achieving economic growth rates that exceed those of most industrialized countries. Joining the WTO unleashed the powerful "dragon" of Eastern Asia and Chinese markets are expected to grow even faster in the coming years. International companies looking to start or extend business in China are finding exciting new opportunities. Yet these opportunities do not come without serious challenges.

In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. The book is divided into three parts: "Opportunities and Challenges in China", "Strategies for Market Entry and Business Success" and "Practical Insights from China". It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations. It also takes a closer look at best practices from Volkswagen, Allianz and MAN Roland.

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Item Specifications...

Pages   275
Est. Packaging Dimensions:   Length: 9.37" Width: 6.38" Height: 0.79"
Weight:   1.23 lbs.
Binding  Hardcover
Release Date   Nov 29, 2006
Publisher   Springer
ISBN  3540346147  
ISBN13  9783540346142  

Availability  61 units.
Availability accurate as of Oct 25, 2016 11:49.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.

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1Books > Calendars > Business
2Books > Special Features > New & Used Textbooks > Business & Finance > Marketing
3Books > Subjects > Business & Investing > Business Life > Organizational Behavior
4Books > Subjects > Business & Investing > General
5Books > Subjects > Business & Investing > Management & Leadership > Management
6Books > Subjects > Business & Investing > Management & Leadership > Systems & Planning
7Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General

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