Item description for Guinness Is Guinness: The Colourful Story of a Black and White Brand (Great Brand Stories series) by Mark Griffiths...
The history of Guinness, from its humble beginnings in the pubs of Dublin to its spread to bars in Nigeria and Indonesia, is explored in this fascinating analysis of the 250-year-old brand. Popular Guinness ads from across the years are included, as well as information on current company practices and marketing campaigns.
Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.
Promise Angels is dedicated to bringing you great books at great prices. Whether you read for entertainment, to learn, or for literacy - you will find what you want at promiseangels.com!
Est. Packaging Dimensions: Length: 6.85" Width: 4.8" Height: 0.71" Weight: 0.44 lbs.
Release Date Apr 1, 2005
Publisher Cyan Communications
ISBN 1904879284 ISBN13 9781904879282
Availability 0 units.
More About Mark Griffiths
Mark Griffiths, one of the world's foremost writers on orchids, has edited and written numerous publications on orchids and horticulture. He was editor of "The New Royal Horticulture of Gardening", and was awarded the Garden Writers' Guild Special Award for a Work of Outstanding Excellence for his RHS Manual, "Orchids". Griffiths is horticultural correspondent for "The Times, London".