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Guinness Is Guinness: The Colourful Story of a Black and White Brand (Great Brand Stories series) [Paperback]

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Item description for Guinness Is Guinness: The Colourful Story of a Black and White Brand (Great Brand Stories series) by Mark Griffiths...

The history of Guinness, from its humble beginnings in the pubs of Dublin to its spread to bars in Nigeria and Indonesia, is explored in this fascinating analysis of the 250-year-old brand. Popular Guinness ads from across the years are included, as well as information on current company practices and marketing campaigns.

Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.




Promise Angels is dedicated to bringing you great books at great prices. Whether you read for entertainment, to learn, or for literacy - you will find what you want at promiseangels.com!

Item Specifications...


Pages   192
Est. Packaging Dimensions:   Length: 6.85" Width: 4.8" Height: 0.71"
Weight:   0.44 lbs.
Binding  Softcover
Release Date   Apr 1, 2005
Publisher   Cyan Communications
ISBN  1904879284  
ISBN13  9781904879282  


Availability  0 units.


More About Mark Griffiths


Register your artisan biography and upload your photo! Mark Griffiths, one of the world's foremost writers on orchids, has edited and written numerous publications on orchids and horticulture. He was editor of "The New Royal Horticulture of Gardening", and was awarded the Garden Writers' Guild Special Award for a Work of Outstanding Excellence for his RHS Manual, "Orchids". Griffiths is horticultural correspondent for "The Times, London".

Mark Griffiths was born in 1963.

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Product Categories

1Books > Special Features > New & Used Textbooks > Business & Finance > Marketing
2Books > Subjects > Business & Investing > Economics > General
3Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
4Books > Subjects > Business & Investing > Marketing & Sales > Sales & Selling > Management
5Books > Subjects > Cooking, Food & Wine > Drinks & Beverages > Beer
6Books > Subjects > Cooking, Food & Wine > General



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