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Relationship Marketing: Standortbestimmung und Perspektiven [Hardcover]

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Item description for Relationship Marketing: Standortbestimmung und Perspektiven by Mario Rese...

Das Management enger Geschftsbeziehungen zwischen Unternehmen oder Unternehmen und Konsumenten wird oft als Erfolgsfaktor propagiert. Als eigenstndiges Forschungsgebiet hierzu hat sich das Relationship Marketing in den letzten Jahren fest etabliert. In dem vorliegenden Buch wird ein Fazit der bisherigen Diskussion gezogen und werden denkbare Weiterentwicklungen aufgezeigt. Das Buch analysiert Ursachen und Erfolgswirkungen des Relationship Marketing und ordnet diese Managementfunktion in den Kontext anderer betriebswirtschaftlicher Disziplinen und Funktionen ein. Darber hinaus werden exemplarisch branchenspezifische Besonderheiten herausgestellt.

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Item Specifications...

Pages   306
Est. Packaging Dimensions:   Length: 9.21" Width: 6.14" Height: 0.75"
Weight:   1.36 lbs.
Binding  Hardcover
Release Date   Sep 30, 2002
Publisher   Springer
ISBN  3540440550  
ISBN13  9783540440550  

Availability  93 units.
Availability accurate as of May 22, 2017 01:36.
Usually ships within one to two business days from La Vergne, TN.
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More About Mario Rese

Register your artisan biography and upload your photo! Wulff Plinke

Jahrgang 1942. Studium der Betriebswirtschaftslehre an der UniversitAt KAln, Dr. rer. oec. 1972. Habilitation und Venia Legendi an der Ruhr-UniversitAt Bochum 1981. 1982 Professor fA1/4r Betriebswirtschaftslehre an der UniversitAt Hannover, 1985 Professur fA1/4r Allgemeine Betriebswirtschaftslehre an der Freien UniversitAt Berlin. Seit 1993 Lehrstuhl fA1/4r Allgemeine Betriebswirtschaftslehre mit Schwerpunkt Marketing an der Humboldt-UniversitAt zu Berlin.

Mario Rese

geboren 1964 in Berlin, Studium der Betriebswirtschaftslehre in GAttingen, Dr. rer. pol. 1993 an der Freien UniversitAt Berlin, Habilitation und Venia Legendi an der Humboldt-UniversitAt zu Berlin 1998. 1999 Professor fA1/4r Betriebswirtschaftslehre, insbesondere Marketing, an der UniversitAt Paderborn. Seit 2003 Inhaber des Lehrstuhls fA1/4r angewandte Betriebswirtschaftslehre IV, Marketing, an der Ruhr-UniversitAt Bochum.

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Product Categories

1Books > Foreign Language Books > German > Nonfiction
2Books > Foreign Language Books > German > Professional & Technical
3Books > Subjects > Business & Investing > Management & Leadership > Management
4Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General

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