Newsletter   Secure Checkout   View Cart (0 items)  
Search:    Welcome Guest! Save up to 30-40% on most items with our awesome everyday discounts!

The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your Goals (The Mal Warwick Fundraising Series) [Hardcover]

By Mal Warwick (Author)
Our Price $ 48.83  
Retail Value $ 51.95  
You Save $ 3.12  
Item Number 147700  
Buy New $48.83
Available on the Internet only.

Item description for The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your Goals (The Mal Warwick Fundraising Series) by Mal Warwick...

In his inimitable, provocative style, top fundraising consultant Mal Warwick introduces his revolutionary "Five Fundamental Fundraising Strategies" approach. The five strategies--Growth, Involvement, Visibility, Efficiency, and Stability (GIVES)--are directly linked to specific fundraising goals. Warwick shows readers how to choose a primary strategy that will drive both long-term fundraising planning and day-to-day fundraising activities. He then takes them step-by-step through the process of integrating the strategy into current operations.

Publishers Description
In this practical and engaging guide, top fundraising consultant Mal Warwick introduces an entirely new and revolutionary approach to fundraising strategy and planning. He shows nonprofit organizations how to set fundraising goals based on mission and how to select, implement, and stay with the right strategies to meet those goals. His five fundamental fundraising strategies are Growth, Involvement, Visibility, Efficiency, and Stability (GIVES), all of which link directly to specific and appropriate fundraising goals. The decision as to which strategy to use springs from the organization's mission, and all fundraising activities are focused on fulfilling that mission.

Through real-world examples, Warwick shows readers how to choose a primary strategy that will drive both long-term fundraising planning and day-to-day fundraising activities. He then takes them step by step through the process of integrating the strategy into current operations, evaluating its progress, and sticking to the chosen strategy while facing the inevitable changes, obstacles, and setbacks that nonprofits encounter every day. He also provides self-tests to help readers determine which strategy and tactics will be most effective for their organizations. "The Five Strategies for Fundraising Success" ensures that organizations make informed, productive decisions about their futures.

Promise Angels is dedicated to bringing you great books at great prices. Whether you read for entertainment, to learn, or for literacy - you will find what you want at!

Item Specifications...

Studio: Jossey-Bass
Pages   293
Est. Packaging Dimensions:   Length: 9.3" Width: 6.11" Height: 1.03"
Weight:   1.25 lbs.
Binding  Hardcover
Release Date   Oct 15, 1999
Publisher   Jossey-Bass
ISBN  0787949949  
ISBN13  9780787949945  

Availability  98 units.
Availability accurate as of May 28, 2017 02:41.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.

More About Mal Warwick

Register your artisan biography and upload your photo! MAL WARWICK, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including The Five Strategies for Fundraising Success.

Mal Warwick currently resides in Berkeley, in the state of California. Mal Warwick has an academic affiliation as follows - Mal Warwick and Associates.

Mal Warwick has published or released items in the following series...
  1. Jossey-Bass Nonprofit & Public Management Series

Are You The Artisan or Author behind this product?
Improve our customers experience by registering for an Artisan Biography Center Homepage.

Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Industries & Professions > Nonprofit Organizations & Charities
3Books > Subjects > Nonfiction > Current Events > Poverty > Social Services & Welfare
4Books > Subjects > Nonfiction > Education > Education Theory > General
5Books > Subjects > Nonfiction > Social Sciences > Philanthropy & Charity

Similar Products

Reviews - What do customers think about The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your Goals (The Mal Warwick Fundraising Series)?

Raising Money? Start here!  May 3, 2002
I'm using this book as a crutch in my volunteer activities with a local non-profit. It's excellently written and helps as a primer for both the strategic and tactical parts of our efforts. I highly recommended as a starting point and a reference for any individual or group that is looking for a good framework to help approach the highly-complex and difficult world of getting the fuel to make a non-profit successful.
Five Stars for Five Strategies  Mar 2, 2001
The Jossey-Bass Nonprofit & Public Management Series adds another excellent resource with the publication of Mal Warwick's book, The Five Strategies for Fundraising Success: A mission-based guide to achieving your goals.

The central thesis of this nearly 300-page volume is that the way you raise funds for your organization can help you achieve your mission. Warwick finds that too often organizations tie their fund raising to short-term, fiscal year goals that require fund raisers to "get the money in the door now" rather than taking the time to cultivate donors for larger, future gifts.

In The Five Strategies, Warwick introduces the reader to the GIVES System, a method for analyzing, planning and evaluating an organization's fundraising strategy. The strategies are: Growth, Involvement, Visibility, Efficiency and Stability, hence GIVES.

In discussing Growth as a fundraising strategy, Warwick is not focusing on raising more money per se, but rather on broadening the donor base, having more donors next year than this year, and still more the year after that. A Growth strategy, according to this book, is dynamic and is characterized by audacious goals, bold leadership and low entry-level gifts.

Involvement as a strategy takes organizations beyond seeking gifts from donors to building stronger relationships with them. When supporters are active and committed, organizations can raise far more money. Organizations for whom public opinion is crucial are encouraged to adopt a Visibility strategy. Characteristics of the strategy are broad public interest, many stakeholders and brand identification.

Raising money at the lowest possible cost per dollar raised is the key to an Efficiency strategy. Planned giving, major gift programs, foundation and corporate grant solicitation and monthly giving are among the tactics that can be employed in an efficiency strategy. Warwick warns, however, that efficiency isn't always the best approach. A careful analysis of the organization's strategic choices is required.

Endurance is the core attribute of the Stability strategy. Among the tactics that can be used in a stability strategy are to build an endowment fund; employ electronic funds transfer (EFT) for fulfillment of donor pledges and engage in diversified fundraising activities.

Selecting a strategy must take into account the life cycle of the development program, the age of the organization, or both. For each of the five strategies, Warwick provides several real-life examples, not all of them success stories. This is very helpful for understanding how it might work and in identifying potential pitfalls. Warwick points out that a single strategy is not likely to remain appropriate for all time for any given organization.

The book provides details on how to pick the right strategy for your organization, common obstacles to implementing the strategies, what fundraising tactics will work with each strategy and how to evaluate your strategies.

My only disagreement with Warwick is in his definitions of vision and mission. He defines vision as why your organization exists and mission as what it does. I see the mission as clarification of purpose and an indicator of why the organization is doing what it does, while vision is what the organization aspires to look like after it succeeds in implementing its strategies and achieving its potential. That difference of opinion aside, I think the book is a wonderful resource for everyone involved in the fundraising effort, from CEO's to development officers to board members to donors themselves.

Warwick's previous books have been related to direct response fundraising and most are "How-To" books. If you are looking for a book that provides a formula or set of instructions, The Five Strategies is not it. What you will find in this book, however, is a way to think strategically about your fundraising efforts. Mal Warwick's hope with The Five Strategies is that he can help those who work for and on behalf of not-for-profit organizations understand the consequences of the resource allocation choices they face and do a better job raising money for a sector that never has enough.


Write your own review about The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your Goals (The Mal Warwick Fundraising Series)

Ask A Question or Provide Feedback regarding The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your Goals (The Mal Warwick Fundraising Series)

Item Feedback and Product Questions
For immediate assistance call 888.395.0572 during the hours of 10am thru 8pm EST Monday thru Friday and a customer care representative will be happy to help you!

Help us continuously improve our service by reporting your feedback or questions below:

I have a question regarding this product
The information above is incorrect or conflicting
The page has misspellings or incorrect grammar
The page did not load correctly in my browser or created an error.

Email Address:
Anti Spam Question. To combat spammers we require that you answer a simple question.
What color is the sky?
Leave This Blank :
Do Not Change This Text :

Add This Product Widget To Your Website

Looking to add this information to your own website? Then use our Product Widget to allow you to display product information in a frame that is 120 pixels wide by 240 pixels high.

    Copy and paste the following HTML into your website and enjoy!

Order toll-free weekdays 10am thru 10pm EST by phone: 1-888-395-0572 (Lines are closed on holidays & weekends.)
Customer Service | My Account | Track My Orders | Return Policy | Request Free Catalog | Email Newsletter

Gift Certificates
RSS Feeds
About Us
Contact Us
Terms Of Use
Privacy Policy