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Advertising Worldwide: Advertising Conditions in Selected Countries [Hardcover]

By Ingomar Kloss (Editor), M. Abe (Contributor), R. Hugo-Burrows (Contributor), D. Caumont (Contributor), P. Gaskin (Contributor) & M. L. Kinturi (Contributor)
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Item Number 226241  
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Item description for Advertising Worldwide: Advertising Conditions in Selected Countries by Ingomar Kloss, M. Abe, R. Hugo-Burrows, D. Caumont, P. Gaskin & M. L. Kinturi...

Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices? Are there any taboos? What legal restrictions do apply? What kind of advertising infrastructure is there? Are there any institutions, federations or boards of advertising? What media are readily available? How are media data collected? What are the methods of gaining advertising data? How can specific target groups be addressed? Are there any particular preferences concerning the use of media?
The book starts with an overview on the impact of culture and offers comprehensive information on advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan, and the USA. Written by specialists from these countries.



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Item Specifications...


Pages   292
Est. Packaging Dimensions:   Length: 1" Width: 6.5" Height: 9.5"
Weight:   1.25 lbs.
Binding  Hardcover
Release Date   Dec 28, 2000
Publisher   Springer
ISBN  3540677135  
ISBN13  9783540677130  


Availability  127 units.
Availability accurate as of Mar 29, 2017 01:18.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.


More About Ingomar Kloss, M. Abe, R. Hugo-Burrows, D. Caumont, P. Gaskin & M. L. Kinturi


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1Books > Special Features > New & Used Textbooks > Business & Finance > Marketing
2Books > Subjects > Business & Investing > General
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5Books > Subjects > Business & Investing > Management & Leadership > Management
6Books > Subjects > Business & Investing > Marketing & Sales > Advertising
7Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
8Books > Subjects > Business & Investing > Marketing & Sales > Marketing > Global



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